What is Omnichannel personalization? Increasing shopper conversion

Omnichannel personalization is the practice of increasing shopping conversion, by showing each shopper the products that she is more likely to buy.

Taste Profiles to understand the shopper

Omnichannel personalization solutions build a Taste Profile of each shopper, by registering her interactions in all of the brand channels: web, app, physical store, voice interfaces, and more.

The Taste Profile of each shopper is what Spotify, Netflix or Pinterest build to understand each shopper. In the case of fashion, the Fashion Taste API works with fashion retailers and builds the taste profile of each of shopper.

Omnichannel personalization and Taste Graphs

A Taste Graph is a unique omnichannel personalization engine for fashion retail.

It contains the intelligence generated by shoppers when they interact with a retailer, with its product and through any of its channels.

While Pinterest built its Taste Graph to power its internal personalization, the Fashion Taste API works with fashion retailers to build their own Fashion Taste Graph, retain the shoppers intelligence, and build their unique moat.

Omnichannel Personalization in Fashion Retail

Omnichannel personalization solutions in fashion ecommerce

The Fashion Taste API has described 5 Examples & Videos of Customers Interacting with Omnichannel personalization solutions. They range from Digital Closets, to In-Bedroom Fashion Stylists, or to any type of personalized recommendations of products and clothes.

Further details on understanding the shopper

The Taste Profile of a fashion shopper summarizes her taste and the drivers behind her purchases. By having the clean and structured data of the shopper, an omnichannel personalization solution shows the shopper the clothes and products she is more likely to buy, in that specific moment.

Taste Profiles of fashion shoppers include the summary of 5 drivers: what products the shopper tends to like; what occasion she dresses for; what influences drive her purchases, if any; what brands she has in her closet (which can be captured with digital closets); and finally, wether the shopper is likely to buy trends or not.

The 4 Best Videos and Examples of Omnichannel eCommerce Personalization in Fashion Retail

Watch videos of the 4 best examples of omnichannel ecommerce personalization for fashion retail. Each of these real ecommerce examples have been built on top of the taste profiles of shoppers, so the experience is personalized to each of them.

1. In-Bedroom Fashion Stylish. You will WOW your shoppers!

The first of the 4 Examples of Omnichannel Personalization is the In-Bedroom Fashion Stylist.

Once you have the closet of your customer (see the Digital Closet below), the jump into her bedroom is a natural step. We’ve built a voice controlled automated fashion stylist, that will help your customers with their daily outfits. We can program the stylist to display your collection, so she can browse your catalogue while deciding what to wear. This devices will introduce your retail in your customer bedroom. We believe it is the Future of Fashion Retail and ecommerce.

2. In-Store Outfit Recommender. 2nd of the 4 Best Examples of Omnichannel eCommerce Personalization in Fashion Retail

The second of the 4 Examples of Omnichannel Personalization is the In-Store Outfit Recommender.

The omnichannel experience can reach also your store. Your customer can scan a QR code, and automatically receive ideas to combine the items is planning to buy. And also ideas in real time to create complete looks with garments in your store.

All these ideas, once you have captured the interest of your client in a product, can be sent to your client via notification or newsletter to encourage new purchases and foster ecommerce sales. 

3. Smart Fitting Room with Clothes and Outfit recommender

The third of the 4 Examples of Omnichannel Personalization is the Smart Fitting Room. You can read about it in the former link.

What is Omnichannel Personalization?

The omnichannel personalization technology has been provided by the Fashion Taste API, and their fashion taste graph. You can see below how customers are interacting with smart screens, smart digital closets and automated personal fashion stylists.

4. Digital closets. 4th of the 4 Best Examples of Omnichannel ecommerce Personalization in Fashion Retail

The forth of the 4 Examples of Omnichannel Personalization is Digital Closets.

Owning the closet of your client, you’ll be able to offer a memorable service that will also increase the effectiveness of any personalized omnichannel ecommerce recommendation. You won’t recommend what she already owns, but what she needs and likes. You’ll behave as a smart personal shopper in her pocket.

5 Examples & Videos of Customers Interacting with Omnichannel personalization solutions

The Fashion Taste API digital closet includes a simple and non-friction system to capture the closet of your client. Her closet it’s a great source of information about her taste, her style, the brands she likes, and more.

Examples of Omnichannel Personalization

Our personalization taste graph will combine her clothes, creating outfits as a personal stylist would do. And using the same internal process, they will also create outfits for her with the clothes of your catalog. They will solve her typical question “How could a wear this garment?” before she left your store. She will be more confident with her purchase, and the return possibilities will be totally  reduced

From the video it’s easy to extract that you could also offered combinations to your customer, completed with clothes in your shoppable catalog. Anytime and anywhere. You can read about the 3 Services based on digital closets to make the most out of shoppers wardrobes and fashion retail omnichannel.

Let’s finish with an outfit recommender that could be used in your fitting rooms or in ‘Personal stylist spots’ in your shop.

Those are only examples of what you can do understanding your customer, her needs and her closet.

Today we’ve talked about 4 personalized omnichannel examples that will impact in your final customer, creating a useful and memorable experience she won’t forget. All of them are based on the understanding of your customer taste, her needs, her closet and the behavior of similar customers. With all this information captured, you’ll be able offer a personal shopper assistant for each customer. Not only in-store, also at home or whenever she is.

And why a personal shopper experience will have impact in your company? The clear impact points will be:

  • Retention and  fidelity of your customer
  • Decrease of returns, as your client will be more confident with her purchases