The 4 Best Omnichannel Personalization examples in Retail

Watch the 4 best examples of Omnichannel Personalization examples in Retail in fashion retail. Each of these Omnichannel Personalization examples is a real example, and have been built on top of the taste profiles of shoppers. As a result, the experience is personalized to each of them.

1. In-Bedroom Fashion Stylish to WOW shoppers – The first of the Omnichannel Personalization examples

This is the first of our Omnichannel Personalization examples and it brings your catalogue to your shoppers bedroom. First you collect the clothes in your shoppers closet (see the smart virtual closet technology to build virtual closets).

Once you have the closet of your shoppers, then jump into her bedroom is a natural step. We’ve built a voice controlled automated fashion stylist, that will help your customers with their daily outfits. We can program the stylist to display your collection, so she can browse your catalogue while deciding what to wear. This devices will introduce your retail in your customer bedroom. We believe it is the Future of Fashion Retail and ecommerce. If you want to learn about how to grow an Amazon Alexa Skill, please read The Guide to Alexa SEO.

2. In-Store Outfit Recommender. 2nd of the 4 Best Omnichannel Personalization examples in Retail

The second of the 4 Omnichannel Personalization examples in Retail.

The omnichannel experience can reach also your store. Your customer can scan a QR code, and automatically receive ideas to combine the items is planning to buy. And also ideas in real time to create complete looks with garments in your store.

All these ideas, once you have captured the interest of your client in a product, can be sent to your client via notification or newsletter to encourage new purchases and foster ecommerce sales. 

3. Smart Fitting Room with Clothes and Outfit recommender

The third of the 4 Examples of Omnichannel Personalization is the Smart Fitting Room. You can read about it in the former link.

The omnichannel personalization technology has been provided by the Fashion Taste API, and their fashion taste graph. You can see below how customers are interacting with smart screens, smart virtual closets and automated personal fashion stylists.

4. Digital closets. 4th of the 4 Best Examples of Omnichannel ecommerce Personalization in Fashion Retail

The forth of the 4 Examples of Omnichannel Personalization is Digital Closets.

Owning the closet of your client, you’ll be able to offer a memorable service that will also increase the effectiveness of any personalized omnichannel ecommerce recommendation. You won’t recommend what she already owns, but what she needs and likes. You’ll behave as a smart personal shopper in her pocket.

The Fashion Taste API digital closet includes a simple and non-friction system to capture the closet of your client. Her closet it’s a great source of information about her taste, her style, the brands she likes, and more.

Examples of Omnichannel Personalization

Our personalization taste graph will combine her clothes, creating outfits as a personal stylist would do. And using the same internal process, they will also create outfits for her with the clothes of your catalog. They will solve her typical question “How could a wear this garment?” before she left your store. She will be more confident with her purchase, and the return possibilities will be totally  reduced

From the video it’s easy to extract that you could also offered combinations to your customer, completed with clothes in your shoppable catalog. Anytime and anywhere. You can read about the 3 Services based on digital closets to make the most out of shoppers wardrobes and fashion retail omnichannel.

Let’s finish with an outfit recommender that could be used in your fitting rooms or in ‘Personal stylist spots’ in your shop.

Those are only examples of what you can do understanding your customer, her needs and her closet.

Today we’ve talked about 4 personalized omnichannel examples that will impact in your final customer, creating a useful and memorable experience she won’t forget. All of them are based on the understanding of your customer taste, her needs, her closet and the behavior of similar customers. With all this information captured, you’ll be able offer a personal shopper assistant for each customer. Not only in-store, also at home or whenever she is.

And why a personal shopper experience will have impact in your company? The clear impact points will be:

  • Retention and  fidelity of your customer
  • Decrease of returns, as your client will be more confident with her purchases

7 tips for sales shopping you need to follow! Pay attention!

The best four-letter word for a woman, like ever- S.A.L.E! It does things to your mind, right? You just want to go out there and grab everything you can lay hands on. However much you want to do that, hold your horses for a while. Be clever, be smart, and do sales shopping! That ought to be the mantra for each of you ladies out there. After all, what better way is there to upscale your wardrobe? To say nothing of stocking up on trends dictated by Chicisimo! You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.). However, it is better to know how to make the best of sales shopping too. Find below 7 tips for sales shopping that have been gleaned from various sources.

This is because once the sales season descends; it is tough to keep up with the deluge. On the one hand, there is your outfit planner giving suggestions. In addition there are things you have always wanted but were too pricey. Let the confusion get sorted once and for all.

What are the best 7 tips for sales shopping? Find some important tips listed below in no particular order:

Compare prices

Keep in mind that not all stores have the same products at same prices. Consequently it is wise to do a scan first of what is going around. For example, you might be on the lookout for a pair of red leather boots your outfit planner recommended. You will find the same pair at different stores on different discounts. Why should you lose out on this? Make sure the product in both cases is in top shape and then take a call. This happens many a time. It is advisable to utilice the first few days of sale to ascertain best deals. You can then jump into the shopping mode.

Best prices and better prices

Plan your trip

One important tip of a sales shopping outing is to plan well. When you list out your requirements, think where you can get them all without too much travel. In other words, visit a mall or a shopping arcade which has sales shopping on and all the stores too. You may then pick up things on your list at one go. There might be myriad things on your list. From groceries to lingerie, everything might be on sale at some particular time. Not only can your trip get easier, you save on time too.

Girl happy while shopping

Go online

If you count upon virtual fashion apps like Chicisimo to guide you, you are an online person. In effect this means you are internet-savvy. Why not extend this trait to online shopping? Some of the best sales shopping platforms are hosted online. Not only do you have the comfort of armchair shopping but also get the best deals. In fact online sales shopping offers are to be found year round. Here too you need to trawl through similar portals and find best deals. Choose platforms that are renowned and well-known. After all online frauds are the order of the day. Sites that have https web addresses are to be strictly visited. These offer a measure of security to online deals. Also make sure you know the return/replacement policies when shopping online. 

Girl doing online sale shopping

Pick classics

One of the most effective among 7 tips for sales shopping is to choose classics. They never go out of fashion. On the contrary, they are wardrobe essentials. Say for example, something like an LBD. You do not need an outfit planner to tell you how fashionable they are. Another one is the white shirt. You might be lusting after a new one to add to your collection. Go for one as soon as sales begin. It will serve you for years to come. Similarly for bags too. These are essentials in all seasons. If you get your hands on some classic pieces on sale, there’s nothing like it. Jeans fit into the classics category too. As does a trench or a leather jacket. These endure all fashion storms and stay put. You cannot go wrong with these.

Girl buying sales shopping

Catch end of season sales

A cardinal rule of sales shopping is to pick things off season. With a change of seasons, type of clothes change. In view of this, and also limited space, stores put up such sales. Consult your outfit planner and go about stocking up your wardrobe now. For example, beautiful leather boots or heavy woollen coats that you just cannot stand in summer. But winter will be around in some months. And these will shoot up in price. Same goes for classic summer wear. Cool cotton outfits or tops can be picked up in off season. With this in mind, plan around end of season sales. You will get the best deals. Your outfit planner will be able to plan for awesome looks in the coming season. 

Girls going on sales shopping

Stay on a budget

Very important to fix a budget in mind before stepping out. Why, you ask? Well ladies, don’t you know yourselves well enough? The SALE word can make you go berserk. In order to avoid humungous credit card numbers, tell yourself you have a limitation. In fact credit cards can be quite dangerous. It is better you go out with cash so that once that is over, you stop wardrobe expansion plans. Think of how best to deal with yourself and go ahead.

Girl deciding the budget for sales shopping

Make a list

Like stated at the very beginning, be smart while going for sales shopping. It is so easy to loose way and pick up unnecessary things. Target particular sales around the year. Now make a list of all things you have seen on Chicisimo that you have wanted. Having a list is a great way of going sales shopping and mall hopping. You stay on track and pick things right. This does not rule out wayward picks though. Go out with your wardrobe priorities in mind. And if you need an extra help, you’ll soon be able to use the In-Store Outfit Recommender of Fashion Taste API.

Girl making a list

Hopefully these 7 tips for sales shopping have taken care of your doubts. Keeping these in mind will work wonderfully in giving a new look to your wardrobe. You are on your way to step out in style.