Digital Closets: 3 Services to make the most out of shoppers wardrobes and fashion retail omnichannel!

Digital Closets allow your shoppers to digitally store all their physical clothes, regardless of where and when they bought them, for a great omnichannel personalized retail experience.

The Fashion Taste API has built the omnichannel retail personalization technology to offer smart wardrobes to shoppers, and build a number of services on top of those Digital Closets.

  1. Offer outfit advice to shoppers on how to wear their existing clothes;
  2. Help shop for new clothes that match their existing needs;
  3. Help shoppers plan outfits.

The FashionTaste API omnichannel retail digital closet includes a simple and non-friction system to capture the closet of shoppers.

The Fashion Taste API algorithms mix and match the clothes of the shopper by using the intelligence generated in its Taste Graph, and filtering by the taste of the shopper, as previously defined by the Taste Profile created of her.

What is Omnichannel Personalization?

A Taste Graph is the tool to understand the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases. A Taste Profile summarizes the taste of an individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.

You can see a version of this digital closet technology by installing the Chicisimo iOS app.

The video above shows how a shopper is using her digital closet in an iPhone app, and how she is selecting one of her clothes. After doing that selection, the smart wardrobe offers her three services:

  • First, she sees the other clothes, so she can choose a second garment to obtain the results that we describe below;
  • Second, she sees complete outfits or ensambles with the first -or the two first- garment she’s selected, and the rest of the clothes in her closet;
  • Third, the digital closet shows how other women are wearing clothes similar to the one in her selection.
Digital closet

The technology to build this has been developed by the Fashion Taste API:

How to wear a black blazer and a white t-shirt with style

In my opinion Julia Roberts is the queen if we are talking about how to wear a black blazer. Do you remember the last scene of Pretty Woman? Julia Roberts was rocking a black blazer and a plain white t-shirt with a pair a jeans. And she looked gorgeous, didn’t she?

Julia Roberts on her black blazer and white tshirt

But we need more evidences to conclude that this combination is timeless and super stylish. So let’s see a more up-to-date outfit of the blogger Victoria Tornegren, as awesome as the one of Julia… We love how she wears the black blazer with her white tee!

black blazer with t-shirt and black pajama pants

As you can imagine, I’m not happy yet. And for more options on how to wear these two pieces together I’ve checked the Chicisimo fashion app. Besides, I have in my virtual closet a black blazer and, as everybody else, I also have a white t-shirt. As expected, I’ve discovered in my favorite outfit planner app thousands of outfits that will make me look stunning! I’m sure that I won’t regret to give them an opportunity. Here you have a little example on how to wear a black blazer and a white tshirt:

Outfits with black blazer and white tshirt in Chicisimo fashion app

If you also have these two pieces, you just need to include them in your virtual closet of Chicisimo, and the app will pick outfits for you with your own clothes. In fact, you should add all your clothes to always feel secure about what to wear. Add an outfit organizer in your life and your life will be much easier 🙂

Finally, I think that my supposition is proved! Analyzing the previous facts, my conclusion is that wearing a black blazer and a white t-shirt you can never go wrong! You’ll look effortless stylish and timeless wherever you go!

If you need information on how to start with the Chicisimo fashion app, please check this previous post.

How to get started using the outfit planning app Chicisimo

“I installed Chicisimo. And now… what?” That’s awesome! Probably you were looking for a closet app or an outfit planning app… and you found the right one! You might like to know that Apple has featured Chicisimo as App of the Day in 140 countries!

First of all it’ll be useful to understand the app:

1.- The Basics:

  • Closet: It’s your virtual closet, a smart closet organizer where you can easily add all your clothes. In fact, this is the key piece of any outfit planning app, right?
Virtual closet in Chicisimo outfit planning app
  • Catalog: This clothes catalog will help you upload most of the clothes you have in your closet… in seconds! It’s a catalog of clothes that you’ll use to add your garments to your virtual closet. As it contains clothes similar to the ones you already own, it’s perfect to start creating your closet.
Catalog in Chicisimo outfit planning app
  • Ensemble: It’s a box with a set of clothes of your virtual closet, that you can wear together to create your outfit. As the app picks these outfits for you, with your own clothes.
Ensemble of clothes to create your outfit in Chicisimo outfit planning app
  • Outfit: It’s the picture that a fashionista shares in Chicisimo with her ‘head to toe’ outfit. And also includes items of your closet that you could wear to recreate it.
Outfit and recreation in Chicisimo outfit planning app
  • Recreation: It’s the set of your clothes that you can use to recreate any look in Chicisimo. And it will appear over the look when it’s tapped as a column of clothes. However it will be more or less complete depending on the amount of similar pieces that you added to your virtual closet. Check the picture above!
  • Tips for you: Tips that will help you to understand how clothes fit on you, and how to improve the final results of your outfits. Even though they are oriented to your body shape, you’ll receive also many general ones that will be pretty useful.
  • Album: It’s a set of looks to have the looks you love organized. You can create as many as you wish, and you can save unlimited looks on them, they will help you plan your outfits.
Albums in Chicisimo outfit planning app
  • Fashionista: anyone using Chicisimo! That means, even you! Because you don’t need to upload your outfits to be considered a fashionista.

2.- Sections you need to be familiar with:

  • Today: Here you’ll find one tip for your body shape per day, also some suggestions of ensembles you could wear today and many inspiring ideas of outfits other fashionistas are wearing. It’s a source of inspiration everyone is loving. And as someone said: If you are out of outfit ideas, install this outfit planning app!
  • My closet: It’s your virtual closet organizer. So here you can add, edit and remove pieces of clothing, and also check how to wear them.
  • Search: Here you can search anything related to outfits by typing your search (using hashtags or separated terms) or by using any of our sections: clothes, colors, occasions, styles, seasons… So, think of this as a personal stylist who picks outfits for you.
  • Notis: Where you’ll receive all the notifications related to your activity, and also some editorial ones with interesting looks and albums.
  • Me: It’s your profile. So here you’ll have whatever you upload and save in your albums.

3.- Now it’s time to start!

  • First of all, you need to add your clothes to your virtual closet to get the most out of the app. To do that, we recommend to pick as many items from our catalog as possible. But please, don’t be special! Because we know that they are not exact to the ones you own, but if they are similar… you can change the picture later.
  • After that, it’s optional to personalize your profile, but it’s always better! Add a profile picture, and whatever.
  • Now you are all set to start having fun and discovering inspiration in Chicisimo! Download it now for iOS or for Android!


Chicisimo is my personal stylist who picks outfits for me

We at Chicisimo are lucky to receive lots of emails from the women using Chicisimo as their outfit maker app. They come from lots of different backgrounds and have different styles and even unique outfit planning needs. But all of them have something in common: they want to feel better with their clothes and outfits and prefer an app that a personal stylist. That’s why we love these reviews we are featuring today.

The omnichannel personalization retail examples you’ll see below have been built by profiling fashion shoppers with a taste profile, using a taste graph technology. Some of the retails omni-channel examples are: digital closets, in-store outfit recommenders, in-bedroom fashion stylists, smart fitting rooms, clothes personalized recommendations, and more.

Feeling pretty makes me feel stronger. This outfit planner app ohelps me get there.

This app is like that friend who helps you decide what to wear, when you have nothing to wear.

I found Chicisimo on Appstore and i was looking for an application to help me plan my outfits. Chicisimo makes me feel self-confident, happier and prettier.  As a result I feel stronger to do whatever I want to do.

Chicisimo is my personal stylist who teaches me how to combine the clothes i have in my closet , and picks outfits for me. Now I always feel comfy and confident with my look. So far chicisimo is very helpful, I was looking for an app that would help me find chic outfits to wear, I asked a friend to help me find an app. She recommended an app she used called pureple. I couldn’t find it so I found chicisimo and I really liked it.

I found it by searching an outfit maker app that would help me create combinations from my existing wardrobe. This was one of the higher rated apps on the Google Play Store.

Thanks so much for the reviews, we love the personal stylist angle! Install Chicisimo if you are looking for an outfit maker app. Also, if you need help with your closet or deciding what to wear. Plan your outfits everyday as well, you’ve found the perfect app. Those who wonder What is Omnichannel Personalization, please let us know your thoughts.

l’ve already found lots of inspiration for my wardrobe!

Head turner when you go everywhere. An app that helps newbies on how to mix and match your everyday look.. easy to use and very helpful to those who are clueless in dressing up like me.

Amazing app. This app is what I’ve been looking for all my life. Haha, only thing I’d ask for is for more colors and specified things like tshirts with text and other random things like that. I still love this app!! Thanks!!

Love this app! Super fun and easy to use appl l’ve already found lots of inspiration for my wardrobe!

Thanks so much for the reviews! You can read more reviews of Chicisimo here, or send us your own, and download the app yourself: Chicisimo outfit planner for iOS and for Android.

I love this fashion & style app!

Fabulous looks from around the globe easily saved to look books for future inspiration. Awesome search features by color or print and clothing item, plus seasonal, event and style categories to inspire you. You can also search keywords to find outfits with an item or style you are looking for. Love love love!!!

Thanks so much for the review! You can read more reviews of Chicisimo here, or send us your own!