We’ve been thinking a lot about online marketing for fashion and outfit planning. We’ve been wondering how virtual closets will impact the way people decide what to buy. We’ll be sharing our thoughts as we move forward.
A few months ago we released Chicisimo app for Android, an outfits appto help you decide what to wear. Since then, Chicisimo for Android has gone through an amazing growth and was named by Google as Best Apps of 2015. That was exiting! But we are most exited with what’s next:)
Most women using the application, use it to decide what to wear, they use Chicisimo as outfit planner app; other use is as an ootd app for Android, an outfit ideas app; and some even use it as a wardrobe organizer app. We’ve seen this, regardless of the amount of clothes women have in their closet.
We are posting this here as part of a longer test. If you have any feedback please email us!
Just a few days after releasing our iOS app, Chicisimo is now the number one app in the App Store!! Ahead of WhatsApp, Messenger and others. Who said the world didn’t need an outfit planner? Thanks for all the love everyone.
Keep pushing <3
Chicisimo – Outfit planner is the app that helps you decide what to wear. It comes with an outfit planner and a virtual closet. You can view millions of outfits shared by real women, and learn what clothes and brands they are wearing. You will also see the best outfits for every occasion and style.
Chicisimo today announced the launch of its iPhone app “Outfit Ideas”, designed to help women decide what to wear. Women can now save and organize outfit ideas from over 2 million user-generated looks from Chicisimo’s community. The Chicisimo iPhone app is available for iPhone today.
“We’ve created a fashion app that gives women a new superpower
“We’ve created a fashion app that gives women a new superpower. The ability to multiply their wardrobe’s possibilities by a thousand,” said Gabi Aldamiz, Chicisimo CEO. “Every day, millions of women wonder what to wear. We are building a platform for them to inspire each other, and spice up their wardrobe with choices they wouldn’t have thought of.”
“Outfit Ideas, by Chicisimo” iPhone app has a unique interface to help women discover ready-to-wear ideas. Users can also select from clothing trends, people or colors. Once a user selects a clothing item or a color, the application scans through millions of outfit ideas. It then comes back with fashionable looks shared from the community.
When a woman pulls a pair of yellow pants out of her closet
When a woman pulls a pair of yellow pants out of her closet, she can then go to the app and browse through outfit combinations of people wearing yellow pants. She can choose the looks she likes and then save ideas into personalized albums. For example, “Ideas to wear my yellow pants”, “School outfits” or “My favorite looks”. The app has a strong social component, and allows her friends to see the looks with yellow pants that she’s been saving, and then engage in conversation.
“Outfit Ideas, by Chicisimo” uses an intelligent algorithm called the “Social Fashion Graph“. The Social Fashion Graph gathers analytical data about what people wear, and how they mix and match clothes to create an outfit. The result is a global map of the world’s taste in fashion.
The app can be downloaded from the App Store at the following link: https://itunes.apple.com/us/app/chicisimo-outfit-ideas.-real/id911739747?ls=1&mt=8
You’ll soon be able to decide what to wear easily! With a virtual closet, an outfit planning and millions of outfit ideas to decide what to wear. Just head over here and we’ll update you on what’s new!