Your Digital Closet for a Personalized Omnichannel Experience
Category: Chicisimo for Android
Chicisimo android app is an outfit planning app to help women decide what to wear. It comes with a virtual closet where you can store your clothes. The app then picks outfits for you, with your own clothes.
Chicisimo has been featured by Google as Best Android App of the Year.
How to pick the right outfit is often a dilemma that ladies face. There are many fashion apps now that help you choose an outfit, and today we’d like to talk about the best fashion apps according to our experts. Here’s a closer look:
Chicisimo – Outfit Planner.
Chicisimo is a virtual outfit planner (IOS app – Android app) that helps you decide what to wear. It is an interactive fashion platform for women. For those moments when your closet despairs you. This is a user-friendly app that is designed for women. It gives outfit suggestions based on numbers of criteria for wider choice. Weather, occasion, number of times used, and calendar of outfit are some of many.
All you need to do is to document every fashion you own onto the app. This might seem a bit tedious in the beginning. Remember though that this is a necessary first step. After all Chicisimo can help only when it has all information about you. Being virtual in nature means it is available for you 24×7. Just go out and set filters based on what you require ladies! Say you need to get dressed for a trendy pool party. Let Chicisimo suggest a combination for you keeping this in mind. It often happens that one tends to forget or overlook certain possessions. An app-based fashion guide like Chicisimo overrules this totally. Suddenly you find innovative suggestions popping up on screen.
Most apps offer a single-sign-on functionality for users to create an account. We have taken a look at how this SSO functionality has evolved in our Android app.
The graph above shows the percentage of people who sign up using Google SSO and Facebook SSO over the course of the last two years. Google has almost doubled from representing 25% of sign-ups to almost 45%. In the same period, Facebook has declined about 15%, a similar percentage to the 18% decline we saw on iOS. We were surprised when we saw the data, but if you think about it, Google Play Services is now a default in most Android devices, which makes Google SSO seamless.
Google’s SSO success is linked to the G+ failure
It is kind of ironic that Google’s SSO succeeded despite the G+ failure.
Google felt the pressure from Facebook to create a social network product and launched G+. As we all know, a number of problems harmed its development, and despite having a niche, never developed as a full-fledged social network.
However, the G+ effort led Google to create a virtual identity which did not exist before, the concept of “Google Account”, where at the moment, the only thing that existed were individual services account, like a GMail one.
We’d love to hear about other people’s data.
Note: we are analizing data from a very specific audience: women from the US, Mexico, Brazil, and Europe, who create an account in our Android app (we are not analizing logins, just account creation). Our app is an outfit planning app with a virtual closet called Chicisimo (iOS & Android). We offer three sign-up options in our Android app: Facebook, Google and email (email is used by 23% of people).
First of all it’ll be useful to understand the app:
1.- The Basics:
Closet: It’s your virtual closet, a smart closet organizer where you can easily add all your clothes. In fact, this is the key piece of any outfit planning app, right?
Catalog: This clothes catalog will help you upload most of the clothes you have in your closet… in seconds! It’s a catalog of clothes that you’ll use to add your garments to your virtual closet. As it contains clothes similar to the ones you already own, it’s perfect to start creating your closet.
Ensemble: It’s a box with a set of clothes of your virtual closet, that you can wear together to create your outfit. As the app picks these outfits for you, with your own clothes.
Outfit: It’s the picture that a fashionista shares in Chicisimo with her ‘head to toe’ outfit. And also includes items of your closet that you could wear to recreate it.
Recreation: It’s the set of your clothes that you can use to recreate any look in Chicisimo. And it will appear over the look when it’s tapped as a column of clothes. However it will be more or less complete depending on the amount of similar pieces that you added to your virtual closet. Check the picture above!
Tips for you: Tips that will help you to understand how clothes fit on you, and how to improve the final results of your outfits. Even though they are oriented to your body shape, you’ll receive also many general ones that will be pretty useful.
Album: It’s a set of looks to have the looks you love organized. You can create as many as you wish, and you can save unlimited looks on them, they will help you plan your outfits.
Fashionista: anyone using Chicisimo! That means, even you! Because you don’t need to upload your outfits to be considered a fashionista.
2.- Sections you need to be familiar with:
Today: Here you’ll find one tip for your body shape per day, also some suggestions of ensembles you could wear today and many inspiring ideas of outfits other fashionistas are wearing. It’s a source of inspiration everyone is loving. And as someone said: If you are out of outfit ideas, install this outfit planning app!
My closet: It’s your virtual closet organizer. So here you can add, edit and remove pieces of clothing, and also check how to wear them.
Search: Here you can search anything related to outfits by typing your search (using hashtags or separated terms) or by using any of our sections: clothes, colors, occasions, styles, seasons… So, think of this as a personal stylist who picks outfits for you.
Notis: Where you’ll receive all the notifications related to your activity, and also some editorial ones with interesting looks and albums.
Me: It’s your profile. So here you’ll have whatever you upload and save in your albums.
3.- Now it’s time to start!
First of all, you need to add your clothes to your virtual closet to get the most out of the app. To do that, we recommend to pick as many items from our catalog as possible. But please, don’t be special! Because we know that they are not exact to the ones you own, but if they are similar… you can change the picture later.
After that, it’s optional to personalize your profile, but it’s always better! Add a profile picture, and whatever.
Now you are all set to start having fun and discovering inspiration in Chicisimo! Download it now for iOS or for Android!
A few months ago we released Chicisimo app for Android, an outfits appto help you decide what to wear. Since then, Chicisimo for Android has gone through an amazing growth and was named by Google as Best Apps of 2015. That was exiting! But we are most exited with what’s next:)
Most women using the application, use it to decide what to wear, they use Chicisimo as outfit planner app; other use is as an ootd app for Android, an outfit ideas app; and some even use it as a wardrobe organizer app. We’ve seen this, regardless of the amount of clothes women have in their closet.
We are posting this here as part of a longer test. If you have any feedback please email us!