Alexa SEO is the effort to increase the number of organic installs of your Alexa Skill, making it easy for the correct audience to find and enable your Skill.
We’ve discovered that our method for growth through ASO can be applied, successfully, to Skills Store Optimization with Alexa SEO. At Chicisimo, most of our 5 millions iOS and Android installs come from ASO (or word of mouth from people who found us via ASO).
Some of the basics of Alexa Skills Store Optimization, the Alexa SEO can be very helpful to teams out there looking for non-paid acquisition. You can read the full post on Alexa SEO.
The main factors for a successful Alexa SEO strategy are the same as in App Store Optimization, but adapted to the conversational context: keyword research, implementation, analysis of results, and iteration, iteration, iteration… You want to understand how your customers search for your Skill, and Skills like yours. By understanding how people think and describe their needs related to your Skill and competing Skills, you’ll have a great first SSO step. You can start the learning by using the same tactics you’d use for ASO to promote the best fashion apps like Chicisimo. Build a first thesis by finding recommended keywords in the Apple Search Ads or Adwords keyword planner, and adapting them to the voice context. Then, ask your first customers what keywords they used to find your Skill or related skills; and then, iterate heavily.
In the Skills Store, there are 6 fields to include keywords: Developer name or company name, Skill public name, One Sentence Description, Detailed Description, Example phrases, and the Keyword field. Please go read the full post on Alexa SEO.
It contains the intelligence generated by shoppers when they interact with a retailer, with its product and through any of its channels.
While Pinterest built its Taste Graph to power its internal personalization, the Fashion Taste API works with fashion retailers to build their own Fashion Taste Graph, retain the shoppers intelligence, and build their unique moat.
Omnichannel personalization solutions in fashion ecommerce
The Taste Profile of a fashion shopper summarizes her taste and the drivers behind her purchases. By having the clean and structured data of the shopper, an omnichannel personalization solution shows the shopper the clothes and products she is more likely to buy, in that specific moment.
Taste Profiles of fashion shoppers include the summary of 5 drivers: what products the shopper tends to like; what occasion she dresses for; what influences drive her purchases, if any; what brands she has in her closet (which can be captured with digital closets); and finally, wether the shopper is likely to buy trends or not.
The Fashion Taste API algorithms mix and match the clothes of the shopper by using the intelligence generated in its Taste Graph, and filtering by the taste of the shopper, as previously defined by the Taste Profile created of her.
A Taste Graph is the tool to understand the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases. A Taste Profile summarizes the taste of an individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.
You can see a version of this digital closet technology by installing the Chicisimo iOS app.
The video above shows how a shopper is using her digital closet in an iPhone app, and how she is selecting one of her clothes. After doing that selection, the smart wardrobe offers her three services:
First, she sees the other clothes, so she can choose a second garment to obtain the results that we describe below;
Second, she sees complete outfits or ensambles with the first -or the two first- garment she’s selected, and the rest of the clothes in her closet;
Third, the digital closet shows how other women are wearing clothes similar to the one in her selection.
The technology to build this has been developed by the Fashion Taste API:
No Simp September is a new monthly event created in 2020, learn the No Simp September meaning in the original website. Read about its history, relation to black culture, to rap culture, and to its misogynistic connotations.
In the above corresponding page, you’ll access different resources to learn about the event, and learn how to be careful when using the term.
If you have kids in their teens, they can probably explain the meaning to you However, they might not be aware of the negative connotation of the term. Learning about them will help you help your kids.
What is a simp? What is to simp? What are some examples of simping? That and much more is what you can learn. Here’s a list for you:
Did you know that black is the most popular outfit color? Because half of the times we get dressed, we wear black. But are you interested in what are the top outfit color combinations to wear with black? To answer this question, that’s what Outfit planning app Chicisimo found by analysing outfit data from millions of women sharing what they wear
How to wear black
Yes. If you wonder how to wear black, combining it with black for a total black outfit is a good decision. Because most of the times we wear black, we combine it with black itself. In fact, total black looks awesome on you whatever your style is, whatever the occasion. Search for “totalback” in the outfits app Chicisimo to get the best ideas from real women.
Outfit planning app Chicisimo found that white is the most popular color to wear with black… other than black itself. In fact, half on the times we wear black, we combine it with white. And it looks stunning!
As a conclusion, you can be sure about the perfect color combinations to wear with black. Because it’s clear that with a total black you can never go wrong 🙂
Once in a while, we feature here some of the reviews people write in the App Store about the outfit maker app Chicisimo for iOS. Below you’ll see four of them, and you’ll see how some people love the virtual closet. Others like the outfit planning apps. Other women like Chicisimo as an outfit ideas picker – simply lay back and have the app pick outfits for you. There is also a group of people asking if Stylebook is available for Android or if Polyvore is coming back, and using Chicisimo as a result. Let us know what you like the most!
Great! Perfect for clothes you already have! Its just what I was looking for!
Got me out of a style rut. Love that they show a lot of “real” girl/ women in the photos, not just size 00 models. Would love if they added more patterns…
Love it! I stumbled upon this app and it is really great. I find it incredibly easy to use and there are tons of styles to sort through. Its helping me return to my stylish attire after having 4 kids.
Miss Fashion – Love this App. If you are out of ideas of how to assemble an outfit. Look at others and be inspired. Better than Pinterest.
We at Chicisimo are lucky to receive lots of emails from the women using Chicisimo as their outfit maker app. They come from lots of different backgrounds and have different styles and even unique outfit planning needs. But all of them have something in common: they want to feel better with their clothes and outfits and prefer an app that a personal stylist. That’s why we love these reviews we are featuring today.
Feeling pretty makes me feel stronger. This outfit planner app ohelps me get there.
This app is like that friend who helps you decide what to wear, when you have nothing to wear.
I found Chicisimo on Appstore and i was looking for an application to help me plan my outfits. Chicisimo makes me feel self-confident, happier and prettier. As a result I feel stronger to do whatever I want to do.
Chicisimo is my personal stylist who teaches me how to combine the clothes i have in my closet , and picks outfits for me. Now I always feel comfy and confident with my look. So far chicisimo is very helpful, I was looking for an app that would help me find chic outfits to wear, I asked a friend to help me find an app. She recommended an app she used called pureple. I couldn’t find it so I found chicisimo and I really liked it.
I found it by searching an outfit maker app that would help me create combinations from my existing wardrobe. This was one of the higher rated apps on the Google Play Store.
So many women looking for the best outfits app… here’s a review!
I am new to this app, well new to using it. So far I love it!!! There are so many amazing ideas that I never would have thought of. If you don’t know what to wear with this or that then this app will definitely help you! I have a lot of different pieces of clothing that I didn’t know what to wear them with, this app helps me figure it out! If you are one of those ladies who loves to share fashion ideas then here is the app for you too!!! I’m still figuring it all out, so far it’s very helpful and fun!!! Thank you for making such an amazing place for people to come together and share ideas, -Candice-
This is today’s review of the outfits app Chicisimo that we love, and wanted to share with you. It’s available in the App Store – Thanks Candice!
Need help deciding how to combine your clothes? Did you come here looking for a Polyvore alternative? Let us know how Chicisimo is useful as your outfit maker app.
It lets you recreate a virtual wardrobe & you can create outfits and see other girls’ outfits based on something you own. For example, if u want to wear a black skirt, the app gives you some combination suggestions
We’ll be sharing women’s reviews of Chicisimo. The objective is that you get an idea of how women use the app to plan their outfits and pick what to wear. Today, we are sharing @moonxthreads thread on “Sum girly apps?”. Basically, the best apps for women.
Apart from Chicisimo virtual wardrobe, other apps she likes are the following. Clue, Flo, Sleep cycle (sleep insights), Nike Training club (fitness), Polarr (photo editing) and Reflectly (selfcare journal). This is what she likes about Clue and Flo: These apps let u track your period & cycle. They both come with useful insights that help you understand your cycle better (eg. cramps, headaches etc).
Being the most popular app in women’s closets encourages us to continue building the best outfit planning app ever, and to really help women pick their daily outfits.
If you need an app to pick outfits with your clothes, Chicisimo is the wardrobe app you need.
About a year ago, we shared our approach and our vision on how we’ve applied machine learning to helping women plan their outfits and use a virtual closet. We didn’t have a blog back then, so we shared our thoughts on Medium. Now, we want to link to it from here.
In that post, we focused on the following aspects: