What is Omnichannel personalization? Increasing shopper conversion

Omnichannel personalization is the practice of increasing shopping conversion, by showing each shopper the products that she is more likely to buy.

Taste Profiles to understand the shopper

Omnichannel personalization solutions build a Taste Profile of each shopper, by registering her interactions in all of the brand channels: web, app, physical store, voice interfaces, and more.

The Taste Profile of each shopper is what Spotify, Netflix or Pinterest build to understand each shopper. In the case of fashion, the Fashion Taste API works with fashion retailers and builds the taste profile of each of shopper.

Omnichannel personalization and Taste Graphs

A Taste Graph is a unique omnichannel personalization engine for fashion retail.

It contains the intelligence generated by shoppers when they interact with a retailer, with its product and through any of its channels.

While Pinterest built its Taste Graph to power its internal personalization, the Fashion Taste API works with fashion retailers to build their own Fashion Taste Graph, retain the shoppers intelligence, and build their unique moat.

Omnichannel Personalization in Fashion Retail

Omnichannel personalization solutions in fashion ecommerce

The Fashion Taste API has described 5 Examples & Videos of Customers Interacting with Omnichannel personalization solutions. They range from Digital Closets, to In-Bedroom Fashion Stylists, or to any type of personalized recommendations of products and clothes.

Further details on understanding the shopper

The Taste Profile of a fashion shopper summarizes her taste and the drivers behind her purchases. By having the clean and structured data of the shopper, an omnichannel personalization solution shows the shopper the clothes and products she is more likely to buy, in that specific moment.

Taste Profiles of fashion shoppers include the summary of 5 drivers: what products the shopper tends to like; what occasion she dresses for; what influences drive her purchases, if any; what brands she has in her closet (which can be captured with digital closets); and finally, wether the shopper is likely to buy trends or not.

Digital Closets: 3 Services to make the most out of shoppers wardrobes and fashion retail omnichannel!

Digital Closets allow your shoppers to digitally store all their physical clothes, regardless of where and when they bought them, for a great omnichannel personalized retail experience.

The Fashion Taste API has built the omnichannel retail personalization technology to offer smart wardrobes to shoppers, and build a number of services on top of those Digital Closets.

  1. Offer outfit advice to shoppers on how to wear their existing clothes;
  2. Help shop for new clothes that match their existing needs;
  3. Help shoppers plan outfits.

The FashionTaste API omnichannel retail digital closet includes a simple and non-friction system to capture the closet of shoppers.

The Fashion Taste API algorithms mix and match the clothes of the shopper by using the intelligence generated in its Taste Graph, and filtering by the taste of the shopper, as previously defined by the Taste Profile created of her.

What is Omnichannel Personalization?

A Taste Graph is the tool to understand the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases. A Taste Profile summarizes the taste of an individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.

You can see a version of this digital closet technology by installing the Chicisimo iOS app.

The video above shows how a shopper is using her digital closet in an iPhone app, and how she is selecting one of her clothes. After doing that selection, the smart wardrobe offers her three services:

  • First, she sees the other clothes, so she can choose a second garment to obtain the results that we describe below;
  • Second, she sees complete outfits or ensambles with the first -or the two first- garment she’s selected, and the rest of the clothes in her closet;
  • Third, the digital closet shows how other women are wearing clothes similar to the one in her selection.
Digital closet

The technology to build this has been developed by the Fashion Taste API:

What are the top outfit color combinations to wear with black?

Did you know that black is the most popular outfit color? Because half of the times we get dressed, we wear black. But are you interested in what are the top outfit color combinations to wear with black? To answer this question, that’s what Outfit planning app Chicisimo found by analysing outfit data from millions of women sharing what they wear

Outfits in black, for the study of the  top outfit color combinations to wear with black.
Outfit planning app Chicisimo – Available for iOS and Android.

How to wear black

  1. Black

    Yes. If you wonder how to wear black, combining it with black for a total black outfit is a good decision. Because most of the times we wear black, we combine it with black itself. In fact, total black looks awesome on you whatever your style is, whatever the occasion. Search for “totalback” in the outfits app Chicisimo to get the best ideas from real women.

  2. White

    Outfit planning app Chicisimo found that white is the most popular color to wear with black… other than black itself. In fact, half on the times we wear black, we combine it with white. And it looks stunning!

As a conclusion, you can be sure about the perfect color combinations to wear with black. Because it’s clear that with a total black you can never go wrong 🙂

As an example, here you have a video with 30 fantastic ideas to wear a total black look from the Chicisimo outfit planner app:

Download the Chicisimo outfit planner app for IOS or Android. And if you need information on how to start with the Chicisimo fashion app, please check this previous post.

If you are out of outfit ideas, install this outfit planning app

Once in a while, we feature here some of the reviews people write in the App Store about the outfit maker app Chicisimo for iOS. Below you’ll see four of them, and you’ll see how some people love the virtual closet. Others like the outfit planning apps. Other women like Chicisimo as an outfit ideas picker – simply lay back and have the app pick outfits for you. There is also a group of people asking if Stylebook is available for Android or if Polyvore is coming back, and using Chicisimo as a result. Let us know what you like the most!

Great! Perfect for clothes you already have! Its just what I was looking for!

Got me out of a style rut. Love that they show a lot of “real” girl/ women in the photos, not just size 00 models. Would love if they added more patterns…

Love it! I stumbled upon this app and it is really great. I find it incredibly easy to use and there are tons of styles to sort through. Its helping me return to my stylish attire after having 4 kids.

Miss Fashion – Love this App. If you are out of ideas of how to assemble an outfit. Look at others and be inspired. Better than Pinterest.

Thanks so much for the reviews! If you are looking for an outfit maker app in your iPhone, a closet app to help you decide what to wear, or an outfit planner app for your daily outfits , you’ve found the perfect one!

Chicisimo is my personal stylist who picks outfits for me

We at Chicisimo are lucky to receive lots of emails from the women using Chicisimo as their outfit maker app. They come from lots of different backgrounds and have different styles and even unique outfit planning needs. But all of them have something in common: they want to feel better with their clothes and outfits and prefer an app that a personal stylist. That’s why we love these reviews we are featuring today.

The omnichannel personalization retail examples you’ll see below have been built by profiling fashion shoppers with a taste profile, using a taste graph technology. Some of the retails omni-channel examples are: digital closets, in-store outfit recommenders, in-bedroom fashion stylists, smart fitting rooms, clothes personalized recommendations, and more.

Feeling pretty makes me feel stronger. This outfit planner app ohelps me get there.

This app is like that friend who helps you decide what to wear, when you have nothing to wear.

I found Chicisimo on Appstore and i was looking for an application to help me plan my outfits. Chicisimo makes me feel self-confident, happier and prettier.  As a result I feel stronger to do whatever I want to do.

Chicisimo is my personal stylist who teaches me how to combine the clothes i have in my closet , and picks outfits for me. Now I always feel comfy and confident with my look. So far chicisimo is very helpful, I was looking for an app that would help me find chic outfits to wear, I asked a friend to help me find an app. She recommended an app she used called pureple. I couldn’t find it so I found chicisimo and I really liked it.

I found it by searching an outfit maker app that would help me create combinations from my existing wardrobe. This was one of the higher rated apps on the Google Play Store.

Thanks so much for the reviews, we love the personal stylist angle! Install Chicisimo if you are looking for an outfit maker app. Also, if you need help with your closet or deciding what to wear. Plan your outfits everyday as well, you’ve found the perfect app. Those who wonder What is Omnichannel Personalization, please let us know your thoughts.

“If you don’t know what to wear with this or that, this outfits app will help you”

So many women looking for the best outfits app… here’s a review!

I am new to this app, well new to using it. So far I love it!!! There are so many amazing ideas that I never would have thought of. If you don’t know what to wear with this or that then this app will definitely help you! I have a lot of different pieces of clothing that I didn’t know what to wear them with, this app helps me figure it out! If you are one of those ladies who loves to share fashion ideas then here is the app for you too!!! I’m still figuring it all out, so far it’s very helpful and fun!!! Thank you for making such an amazing place for people to come together and share ideas, -Candice-

This is today’s review of the outfits app Chicisimo that we love, and wanted to share with you. It’s available in the App Store – Thanks Candice!

Need help deciding how to combine your clothes? Did you come here looking for a Polyvore alternative? Let us know how Chicisimo is useful as your outfit maker app.

Sum girly appsđź’— on her virtual wardrobe

It lets you recreate a virtual wardrobe & you can create outfits and see other girls’ outfits based on something you own. For example, if u want to wear a black skirt, the app gives you some combination suggestions

We’ll be sharing women’s reviews of Chicisimo. The objective is that you get an idea of how women use the app to plan their outfits and pick what to wear. Today, we are sharing @moonxthreads thread on “Sum girly appsđź’—”. Basically, the best apps for women.

Apart from Chicisimo virtual wardrobe, other apps she likes are the following. Clue, Flo, Sleep cycle (sleep insights), Nike Training club (fitness), Polarr (photo editing) and Reflectly (selfcare journal). This is what she likes about Clue and Flo: These apps let u track your period & cycle. They both come with useful insights that help you understand your cycle better (eg. cramps, headaches etc).

Being the most popular app in women’s closets encourages us to continue building the best outfit planning app ever, and to really help women pick their daily outfits.

If you need an app to pick outfits with your clothes, Chicisimo is the wardrobe app you need.

Further reading:

Helping women plan their outfits, by using a vertical machine learning approach

About a year ago, we shared our approach and our vision on how we’ve applied machine learning to helping women plan their outfits and use a virtual closet. We didn’t have a blog back then, so we shared our thoughts on Medium. Now, we want to link to it from here.

In that post, we focused on the following aspects:

What is Omnichannel Personalization?

Please visit the Medium post How we grew from 0 to 4 million women on our fashion app, with a vertical machine learning approach or read the Hacker News discussion. You can also read about our taste graph here.

Further reading:

How to wear black pants outfits

What looks good with black pants?

Do you wonder what looks good with black pants on a women’s outfit? Or what can you wear with black pants to a wedding? Seems like you came to the right place. Because we are going to give you 7 outfit ideas on how to wear them.

13 outfit ideas to wear black pants

How to wear black pants

  1. With my black bags

    My outfit with my black bags of victoria secret, white sneakers of the brand Converse, black leggings of the brand pull&bear, and white sweaters of the brand lovefh

  2. And black shirts

    How to wear black shirts of Zara, black pants of the brand Shein, orange bags of the brand Chloe, black heels of Zara, and beige coats of the brand Zaful.

  3. With black ankle boots

    My outfit with my black ankle boots of Asos, crop tops of Primark, and black pants of Gina Tricot.
    My outfit with my black ankle boots of Asos, crop tops of Primark, and black pants of Gina Tricot

  4. And light pink sweaters

    Ideas to wear black pants of the brand ARMONIAS and light pink sweaters of the brand love.
    Ideas to wear black pants of the brand ARMONIAS and light pink sweaters of the brand love

  5. With black sweaters

    She wears light pink sneakers of Adidas and black sweaters of Bershka.

    She wears light pink sneakers of Adidas and black sweaters of Bershka

  6. With white sneakers

    Ideas to wear white sneakers of the brand Destroy, black tanks of Primark, black bags of Primark, black hats of the brand Asos, and black pants of the brand Zara.

  7. And red turtlenecks

    The outfit of maylovefashion includes light red turtlenecks of the brand Shein and black pants of the brand H&M.

    red turtlenecks

  8. With black ankle boots

    My outfit with my black ankle boots of the brand Stradivarius, black bags of Stradivarius, black belts of Stradivarius, black t-shirts of the brand Primark, and black berets of H&M.
    My outfit with my black ankle boots of the brand Stradivarius, black bags of Stradivarius, black belts of Stradivarius, black t-shirts of the brand Primark, and black berets of H&M

  9. With light grey jackets

    I’m wearing light grey jackets of H&M and white sneakers of Adidas.

    light grey jackets

  10. With black clutches

    How to combine pants of Zara, black clutches of Zara, and white shirts of Zara

  11. With white sneakers

    My outfit with my white sneakers of Tata Italia, white bags of River Island, black pants of the brand Zara, black t-shirts of Zara, and white glasses of the brand Vans

  12. With beige flats

    How to wear beige flats of Zara, beige bags of the brand Zara, black pants of the brand Zara, and beige sweaters of the brand Zara

  13. And white coats

    How to wear white coats of the brand Rinascimento


What’s the best app to pick your outfits?

Remember that black is the most popular color in outfits. Besides that, if you still need more ideas, check out Chicisimo what to wear app for iOS or Android.

Is Stylebook available on Android?

Stylebook is not available for Android.

If you are looking for an alternative to Stylebook for Android, check out the outfit planning app Chicisimo or the omnichannel personalization platform Fashion Taste API, powered by their Fashion Taste Graph, that does a profiling of ecommerce fashion shoppers. Chicisimo is the most popular outfits app in Android. It comes with a virtual closet and millions of outfit ideas for your clothes. Chicisimo is an app that put outfits together for you, best closet organizer app of 2019.

How to use Chicisimo – your stylebook app for Android

Time needed: 7 minutes.

In just 7 minutes, you’ll have most of your clothes organized into Chicisimo closet.

  1. Your virtual closet

    Create your clothes in your virtual closet, in seconds. Think of it as your smart closet app that helps you organize your closet and digital clothes. Organized into categories, your clothes will be kept into outwear, top, bottom, one piece garments, footwear and accessories.

  2. The app puts outfits together for you

    The app put outfits together for you, you simply tap on one of the clothes in your Chicisimo closet, and the app will recommend personalized clothes and outfits for you. You will see outfit ideas for any occasion: you might need a casual outfit to go to class, or a more formal look to go to the office.

  3. How do I decide what outfit to wear?

    Imagine virtual fashion personal assistant would recommend you ideas on how to wear your red dress. All you have to do is to tap on your red dress in your Chicisimo closet, and you will see thousands of outfit ideas of real women wearing red dresses. Even Apple loves it, they’ve featured Chicisimo as App of the Day all over the world n 2019!

  4. How do I choose an outfit?

    Learn how to choose your outfit and be always in control. Let us know what you like most about Chicisimo, or send us your review!

Chicisimo is your outfit maker app. Chicisimo will help you as the closet app a that puts outfits together for you, with your own clothes. The app is also an outfit planer app available for iOS and Android.