What is Omnichannel personalization? Increasing shopper conversion

Omnichannel personalization is the practice of increasing shopping conversion, by showing each shopper the products that she is more likely to buy.

Taste Profiles to understand the shopper

Omnichannel personalization solutions build a Taste Profile of each shopper, by registering her interactions in all of the brand channels: web, app, physical store, voice interfaces, and more.

The Taste Profile of each shopper is what Spotify, Netflix or Pinterest build to understand each shopper. In the case of fashion, the Fashion Taste API works with fashion retailers and builds the taste profile of each of shopper.

Omnichannel personalization and Taste Graphs

A Taste Graph is a unique omnichannel personalization engine for fashion retail.

It contains the intelligence generated by shoppers when they interact with a retailer, with its product and through any of its channels.

While Pinterest built its Taste Graph to power its internal personalization, the Fashion Taste API works with fashion retailers to build their own Fashion Taste Graph, retain the shoppers intelligence, and build their unique moat.

Omnichannel Personalization in Fashion Retail

Omnichannel personalization solutions in fashion ecommerce

The Fashion Taste API has described 5 Examples & Videos of Customers Interacting with Omnichannel personalization solutions. They range from Digital Closets, to In-Bedroom Fashion Stylists, or to any type of personalized recommendations of products and clothes.

Further details on understanding the shopper

The Taste Profile of a fashion shopper summarizes her taste and the drivers behind her purchases. By having the clean and structured data of the shopper, an omnichannel personalization solution shows the shopper the clothes and products she is more likely to buy, in that specific moment.

Taste Profiles of fashion shoppers include the summary of 5 drivers: what products the shopper tends to like; what occasion she dresses for; what influences drive her purchases, if any; what brands she has in her closet (which can be captured with digital closets); and finally, wether the shopper is likely to buy trends or not.

The 4 Best Examples and Videos of Omnichannel eCommerce Personalization in Fashion Retail

Watch videos of the 4 best examples of omnichannel ecommerce personalization for fashion retail. Each of these real ecommerce examples have been built on top of the taste profiles of shoppers, so the experience is personalized to each of them.

1. In-Bedroom Fashion Stylish. You will WOW your shoppers!

The first of the 4 Examples of Omnichannel Personalization is the In-Bedroom Fashion Stylist.

Once you have the closet of your customer (see the Digital Closet below), the jump into her bedroom is a natural step. We’ve built a voice controlled automated fashion stylist, that will help your customers with their daily outfits. We can program the stylist to display your collection, so she can browse your catalogue while deciding what to wear. This devices will introduce your retail in your customer bedroom. We believe it is the Future of Fashion Retail and ecommerce.

2. In-Store Outfit Recommender. 2nd of the 4 Best Examples of Omnichannel eCommerce Personalization in Fashion Retail

The second of the 4 Examples of Omnichannel Personalization is the In-Store Outfit Recommender.

The omnichannel experience can reach also your store. Your customer can scan a QR code, and automatically receive ideas to combine the items is planning to buy. And also ideas in real time to create complete looks with garments in your store.

All these ideas, once you have captured the interest of your client in a product, can be sent to your client via notification or newsletter to encourage new purchases and foster ecommerce sales. 

3. Smart Fitting Room with Clothes and Outfit recommender

The third of the 4 Examples of Omnichannel Personalization is the Smart Fitting Room. You can read about it in the former link.

What is Omnichannel Personalization?

The omnichannel personalization technology has been provided by the Fashion Taste API, and their fashion taste graph. You can see below how customers are interacting with smart screens, smart digital closets and automated personal fashion stylists.

4. Digital closets. 4th of the 4 Best Examples of Omnichannel ecommerce Personalization in Fashion Retail

The forth of the 4 Examples of Omnichannel Personalization is Digital Closets.

Owning the closet of your client, you’ll be able to offer a memorable service that will also increase the effectiveness of any personalized omnichannel ecommerce recommendation. You won’t recommend what she already owns, but what she needs and likes. You’ll behave as a smart personal shopper in her pocket.

5 Examples & Videos of Customers Interacting with Omnichannel personalization solutions

The Fashion Taste API digital closet includes a simple and non-friction system to capture the closet of your client. Her closet it’s a great source of information about her taste, her style, the brands she likes, and more.

Examples of Omnichannel Personalization

Our personalization taste graph will combine her clothes, creating outfits as a personal stylist would do. And using the same internal process, they will also create outfits for her with the clothes of your catalog. They will solve her typical question “How could a wear this garment?” before she left your store. She will be more confident with her purchase, and the return possibilities will be totally  reduced

From the video it’s easy to extract that you could also offered combinations to your customer, completed with clothes in your shoppable catalog. Anytime and anywhere. You can read about the 3 Services based on digital closets to make the most out of shoppers wardrobes and fashion retail omnichannel.

Let’s finish with an outfit recommender that could be used in your fitting rooms or in ‘Personal stylist spots’ in your shop.

Those are only examples of what you can do understanding your customer, her needs and her closet.

Today we’ve talked about 4 personalized omnichannel examples that will impact in your final customer, creating a useful and memorable experience she won’t forget. All of them are based on the understanding of your customer taste, her needs, her closet and the behavior of similar customers. With all this information captured, you’ll be able offer a personal shopper assistant for each customer. Not only in-store, also at home or whenever she is.

And why a personal shopper experience will have impact in your company? The clear impact points will be:

  • Retention and  fidelity of your customer
  • Decrease of returns, as your client will be more confident with her purchases

Digital Closets: 3 Services to make the most out of shoppers wardrobes and fashion retail omnichannel!

Digital Closets allow your shoppers to digitally store all their physical clothes, regardless of where and when they bought them, for a great omnichannel personalized retail experience.

The Fashion Taste API has built the omnichannel retail personalization technology to offer smart wardrobes to shoppers, and build a number of services on top of those Digital Closets.

  1. Offer outfit advice to shoppers on how to wear their existing clothes;
  2. Help shop for new clothes that match their existing needs;
  3. Help shoppers plan outfits.

The FashionTaste API omnichannel retail digital closet includes a simple and non-friction system to capture the closet of shoppers.

The Fashion Taste API algorithms mix and match the clothes of the shopper by using the intelligence generated in its Taste Graph, and filtering by the taste of the shopper, as previously defined by the Taste Profile created of her.

What is Omnichannel Personalization?

A Taste Graph is the tool to understand the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases. A Taste Profile summarizes the taste of an individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.

You can see a version of this digital closet technology by installing the Chicisimo iOS app.

The video above shows how a shopper is using her digital closet in an iPhone app, and how she is selecting one of her clothes. After doing that selection, the smart wardrobe offers her three services:

  • First, she sees the other clothes, so she can choose a second garment to obtain the results that we describe below;
  • Second, she sees complete outfits or ensambles with the first -or the two first- garment she’s selected, and the rest of the clothes in her closet;
  • Third, the digital closet shows how other women are wearing clothes similar to the one in her selection.
Digital closet

The technology to build this has been developed by the Fashion Taste API:

How to wear the grunge style: the fashion tips you need to follow

First things first, grunge is back- in all its glory, in all its facets! To use the modern language, it is trending, it is in, it is now! In fact, the glorious return of grunge is testimony to the cyclical nature of fashion. Anything that has ever been in fashion once will come back. But maybe in a more refined way, maybe in parts or wholly… And in the span of a lifetime, one is sure to encounter this. Then, this begs the question how to wear the grunge style?

After all if something is in, any outfit planner app or closet app will reflect it. As will fashion magazines and YouTube fashion divas. Like already stated fashion trends keep making re-appearances. How you ace it depends on your innate sense of style.

Outfit wearing grunge style by Chicisimo fashion planner app

Following fashion icons is a sure way of getting helpful suggestions. You may then consult your outfit planner app and decide upon the final look. One of the trending apps in this regard is definitely Chicisimo. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.). It is contemporary and updated on the latest fashion trends going on.

How to wear the grunge style?

Since the grunge style is again trendy, here is a look at some details about it.

First and foremost, what is the grunge style? ‘Grunge fashion is characterized by durable and timeless thrift-store clothing, often worn in a loose, androgynous manner to de-emphasize the silhouette. The style was popularized by music artists Kurt Cobain, and Pearl Jam.’ This is how Wikipedia defines grunge fashion.

This is 2019, and grunge is back with a vengeance. How does the fashion style measure up in these times? There is pastel grunge, retro grunge, indie grunge, soft grunge, hardcore grunge, and what not! What is your outfit planner app saying about it? Here are some tips on how to wear the grunge style:

Basic outfit wearing grunge style by Chicisimo fashion planner app

Grunge is fashion rebellion

This is the defining basis of grunge fashion. It is ‘anti-fashion’. This is what grunge started out as. Understandably this means bucking the ongoing fashion trend to make your statement. This does not at all mean you have to overhaul your entire wardrobe. Get your outfit planner app to display everything you own at the click of a button. Virtual fashion apps score big in this respect. In fact this is the mainstay of their increasing appeal. You get to virtually ‘see’ all you have at the touch of a button. This will help you pick and finalice an outfit more easily. Furthermore you get to check out your look virtually too.

Print skirt outfit wearing grunge style by Chicisimo fashion planner app

More about attitude

Grunge fashion is more about attitude than anything else. Rest assured you have items galore. The point is to use them wisely to create the effect. Indie grunge is a specific style that is cool for concerts and the like. Bulky jackets and loose tees paired with cut off denims are a good example. In fact it would be a good idea to organize your things using a closet app. This will help you sort out all such items under a grunge label. Adding cool leather and metal bands as accessories furthers the grunge quotient like no other.

Outfit wearing grunge style  with shorts by Chicisimo fashion planner app

Less about perfection

As stated earlier, grunge began as anti-fashion. Every stitch, every hem, need not scream perfection. In fact, quite the contrary. The lesser well it fits, the bulkier, the more imperfect, the better suited to grunge it all is. Mom tees and boyfriend jeans are terms that are directly to do with grunge. Big bulky clothes that are obviously not your size, torn, ripped, embellished- these are grunge by-words.

Outfit wearing grunge style  with mini shorts by Chicisimo fashion planner app

Go ripped

Is it a wonder that everyone is ripping up their jeans? Not literally although, some are doing that too. Essentially people are going for a ripped jeans look more and more today. And the rip need not be in your lowers. Jackets, big and bulky but ripped at the shoulder perhaps, have such a cool appeal. Your virtual fashion guide, your closet app is the ideal way to go about when looking to nail the look. An app like Chicisimo will also provide you will suggestions on where exactly to find such things. In addition you have previews of what celebrities are wearing these days.

Outfit wearing grunge style with black jeans by Chicisimo fashion planner app

Grunge accessories

There are lots of accessories that scream grunge when paired with the right clothes. Beret caps, dark make up, almost Gothic, lots of metal and funky jewellery, floral prints and retro outfits help complete the look. For the best description, go to your outfit planner app and find cool new ways to go grunge with a vengeance. Metal frame sunglasses, cool backpacks in leather or canvas, key rings used in belt holders, the works. The thing with grunge is that there is no rule, and that is essentially the rule. Picking up things at random if they appeal to your sense of liberation and expression is the way to go. Surprisingly you will find much of it in some part of your closet to pile onto the look.

Girl wearing a maxi jacket by Chicisimo fashion planner app

Go bulky in footwear

Footwear is an essential part of the complete grunge look. What kind of footwear goes by the grunge label? This is something one needs to take a close look at. Go through your own closet app to check what you own already. And if that matches the idea of grunge or not. One needs bulky, big and flat footwear. If you do not own a pair, invest in one now. Of course sandals, gumboots and Converses are very much a part. Who knows there might really be no need to refurbish your collection yet?

All black outfit with Chicisimo outfit planner app

The defining word in any kind of fashion is ultimately your own style. Through all of this, you will surely find a distinct impression of what you make of the latest grunge concept.

This article will give you a comprehensive idea about how to wear the grunge style. Pair it up with celebrity watching to give you contemporary ideas. In addition there is always your very own closet app, Chicisimo, designed exclusively for this purpose. Own the grunge look today!