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Chicisimo launches iPhone app that helps women decide what to wear

Discover limitless outfit possibilities in the palm of your hand by searching over 2 million user-generated fashionable looks

Chicisimo today announced the launch of its iPhone app, designed to help women decide what to wear. Women can now save and organize outfit ideas from over 2 million user-generated looks from Chicisimo’s community. The Chicisimo iPhone app is available for iPhone today.

“We've created a fashion app that gives women a new superpower: the ability to multiply their wardrobe's possibilities by a thousand,” said Gabi Aldamiz, Chicisimo CEO. “Every day, millions of women wonder what to wear. We are building a platform for them to inspire each other, and spice up their wardrobe with choices they wouldn't have thought of.”

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The Chicisimo iPhone app has a unique interface to help women discover ready-to-wear ideas, and select from clothing trends, people or colors. Once a user selects a clothing item or a color the application scans through millions of outfit ideas and comes back with fashionable looks shared from the community.

When a woman pulls a pair of yellow pants out of her closet, she can then go to the Chicisimo app and browse through outfit combinations of people wearing yellow pants. She can choose the looks she likes and then save ideas into personalized albums, for example, “Ideas to wear my yellow pants”, “School outfits” or “My favorite looks". The app has a strong social component, and allows her friends to see the looks with yellow pants that she’s been saving, and then engage in conversation.

The Chicisimo app uses an intelligent algorithm called the "Social Fashion Graph". The Social Fashion Graph gathers analytical data about what people wear, and how they mix and match clothes to create an outfit. The result is a global map of the world's taste in fashion.

The app can be downloaded from the App Store at the following link: https://itunes.apple.com/us/app/chicisimo-outfit-ideas.-real/id911739747?ls=1&mt=8

About Chicisimo

Chicismo (“super chic”) is a community of fashionistas who save and organize their what-to-wear ideas. Launched out of beta in July 2012, Chicisimo helps women decide what to wear.

More info

Gabi Aldamiz
Chicisimo CEO
aldamiz@chicisimo.com