Alexa SEO

Alexa SEO is the effort to increase the number of organic installs of your Alexa Skill, making it easy for the correct audience to find and enable your Skill.

We’ve discovered that our method for growth through ASO can be applied, successfully, to Skills Store Optimization with Alexa SEO. At Chicisimo, most of our 5 millions iOS and Android installs come from ASO (or word of mouth from people who found us via ASO).

Some of the basics of Alexa Skills Store Optimization, the Alexa SEO can be very helpful to teams out there looking for non-paid acquisition. You can read the full post on Alexa SEO.

The main factors for a successful Alexa SEO strategy are the same as in App Store Optimization, but adapted to the conversational context: keyword research, implementation, analysis of results, and iteration, iteration, iteration… You want to understand how your customers search for your Skill, and Skills like yours. By understanding how people think and describe their needs related to your Skill and competing Skills, you’ll have a great first SSO step. You can start the learning by using the same tactics you’d use for ASO to promote the best fashion apps like Chicisimo. Build a first thesis by finding recommended keywords in the Apple Search Ads or Adwords keyword planner, and adapting them to the voice context. Then, ask your first customers what keywords they used to find your Skill or related skills; and then, iterate heavily.

Alexa SEO

In the Skills Store, there are 6 fields to include keywords: Developer name or company name, Skill public name, One Sentence Description, Detailed Description, Example phrases, and the Keyword field. Please go read the full post on Alexa SEO.

7 tips to rock the sporty look without losing your style

Sportswear is an increasingly growing market for fashion these days. The notion of bulky and unimaginative outfits for sports is a thing of the past. More thought is going into designing the sporty look and any outfit ideas app will suggest the same. When you search for 7 tips to rock the sporty look on an outfit planner app, you will be surprised! Because the number of choices is endless.

Also it helps that celebrities are now more fitness conscious. In fact, celebrities set the tone for real fashion on real people. One can easily get ideas of 7 tips to rock the sporty look from following such celebrities. And they know they are in the limelight every time they step out. This helps them set new fashion benchmarks for others to follow. One need not sacrifice style at all. Just consult an outfit planner app like Chicisimo as a guide. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.).

These apps are designed to keep you updated on every aspect of fashion. What is the latest trend on jogging tights you wonder? Just hit the button on your own outfit ideas app to get multiple ideas instantly. With them, it is now that much easier to sort out your chaotic wardrobe as well. Just you need to provide the initial effort of sorting out your things and arranging them under different sections on the app. And the rest gets taken care of.

7 tips to rock the sporty look:

Shoes matter

Comfort and style – that is what shoes have to address when it comes to the super cool and stylish sporty look. One needs to be very careful when choosing the right footwear to compliment their sporty look.

The right fit of shoes is extremely important. Because you will be on your feet at the gym and outdoors as well. Unless your feet are well-cushioned and supported, your gait will get affected, and with it all style will fly out the window. As for which colours look best, without doubt white trainers are right up there. This is the same feedback on any outfit ideas app as well. A pair of white trainers goes well with any colour outfit you might end up choosing. Also it is important to choose the right trainers for the kind of activity you have in mind though. And it is not a bad idea to seek out an expert if needed.

Rock the sporty look with white sneakers by Chicisimo fashion planner app

Track pants

Do you really need an outfit planner app to tell you that track pants are the way to go? Because there are no other pants that answer to the description of comfort, sporty and style. With newer fabrics coming into the making of track pants, things are only getting better for users. Easy to sweat and breathe in, at the same time maintaining their look, they rock. From side slit track pants to ones with fluorescent strips running down, anything goes. One can pair them with tees, a good pair of trainers, a trendy backpack, and bingo!! Their style quotient just hit the sky!

Chic outfit with blazer and sneakers by Chicisimo fashion planner app

Overalls

A wonderful way to be sporty and stylish is with overalls. Who would have guessed, you think? Aah, therein lays the secret to rock this look. Overalls are really cool. They look cute and are practical outfits as well. And all you need to rock the look is to choose the other bits carefully. It is wise to do a survey of an outfit ideas app. Chicisimo is one of the very popular ones around. Denim overall paired with classic colours like black or white tees can carry the look any day. And pair it with white trainers to nail your look.

Rock the sporty look with a denim overall by Chicisimo fashion planner app

Graphic tees

These can make a very bold style statement at any time. You may choose your tee shirt to say anything at all. The fact that you can go for any numbers of colours is a huge plus. You will see many new designs on any standard outfit planner app. The necklines, the sleeves, the fit, everything about a tee lend itself to as much style and as much comfort as you could wish for. The fact that you can personalize your tees as well adds to the style factor. But take care to invest in a supportive bra to go well with your tees, which certainly helps in improving the overall look.

Headbands and caps

Keeping your head in mind is very important when choosing your sporty look. What does your outfit ideas app say about it? A cool cap can up your fashion index a lot. And same goes for headbands. In fact, headbands can be functional and trendy at the same time. So use them simply as your style statement. You can opt for colourful bandanas as well. And this particular fashion element has a lot of scope for personalization as well, which is essential to create your own style.

Outfit with midi dress and cap by Chicisimo fashion planner app

Shorts

A pair, or many, of shorts, never did anyone harm. So, get as many as you would like to. Rather, as many as might fit into your closet. In all materials, fits and colours, they spell sporty. It helps especially if you are the fitter type with lean pins to flaunt. Imagine exiting your favourite gym in a trendy and cool pair of shorts. That is the kind of look that spells style all over. And it is also the incentive needed to work out harder.

Rock the sporty look with denim shorts by Chicisimo fashion planner app

Parka it up

Winter around the corner need not dampen your style quotient at all. Get advice from your outfit planner app on ways to rock it. Being bulky, a parka goes very well with warm gym tights. In fact a parka will go well with a pair of jeans equally well. It all depends on whether you are choosing to warm yourself up with a run or just go for a walk along the roads. Or just keep it sporty casual for after hours.

Rock the sporty look with long coat by Chicisimo fashion planner app

The 7 tips to rock the sporty look outlined above seem quite balanced. Additionally they take care of most aspects one would look for. It is time you trial some of these looks and see for yourself. And if you need an extra help, ask your In-Bedroom Fashion Stylist by FashionTasteAPI!

How to wear your cowboy boots: tips and looks!

You know how a certain fashion trend really swamps everything out at times? That seems the case with cowboy boots right now. There are suggestions everywhere on how to wear your cowboy boots. And every single outfit ideas app is out to feature them. So, people cannot seem to get enough of this trend right now.

Stores are stocking up on them like crazy. Also there are Instagram pictures staring you in the face with celebrities in them. With this kind of popularity it is only expected to have your outfit planner app suggest the same. Did you get your pair yet? Or would it more apt to say pairs? One would certainly bank on the latter given you have so many options on how to wear your cowboy boots.

Just because they are trending does not mean anything goes! Of course not. It is alright to try out combinations but let the inherent fashion sense prevail. Because some things work like magic, some others just do not! But the one mantra that never fails is confidence. Because when you are wearing something with élan and are in complete control, it helps. This is not a tip that you get in any outfit planner app. In fact, it is something inherent and all yours to master.

Here are some tips on how to wear your cowboy boots:

With dresses

The ultimate look for a pair of cowboy boots is with dresses. If you think that is contradictory, you have another thing coming! Check any leading outfit ideas app and you will get the idea. By nature this fashion accessory is very bold and essentially male. That is the idea by which it goes. This is where the femininity and delicacy of a summery dress comes into the picture. When you pair your bold boots with an ultra-feminine dress, the outcome is nothing short of stunning. Floral long flowing dresses get accentuated by short cowboy boots. Try them today!

Wear your cowboy boots with a white dress with this outfit by Chicisimo fashion planner app

With shorts skirts or dresses

Check your outfit planner app and you will see how popular this look has become recently. More and more people are taking to this look. Pairing your teeny skirts or very short dresses with long cowboy boots adds to the charm and lends a certain delicacy to the whole outfit. Layering your short dress or the top-and-skirt look with an open cardigan also looks super stylish. Cap the look with the right cap and you are ready to go. You can check out different cap styles on Chicisimo. Most of the popular outfit ideas apps have suggestions on where you can buy boots from as well. Slit skirts with high cowboy boots can look amazing if you have the swagger to pull it off. White cowboy boots with bright short dresses also help to jazz up your look.

A beige overall outfit with Chicisimo fashion planner app

With jeans

By far the most popular combination that ladies swear by has to be with jeans. Cowboy boots work extremely well with tapered jeans of any colour at all. Meaning you can tuck your jeans into your boots and strut out with confidence. As to which colour jeans would go with what boots, trust advice from an outfit planner app. Very dark denims help carry animal print boots really well. In fact that look is very much in these days. Imagine an outfit where you are in a white tee with dark brown tapered jeans. Picture this with leopard print boots. That does seem ‘wow’, does it not ladies? More such suggestions are there for you to check out on your app. The best part is that now you can test your look virtually on such apps.

A stylish outfit with fur coat and white botos by Chicisimo fashion planner app

With sweater dresses

A simple sweater dress can be elevated to a whole new level when worn with boots. This is a wonderful option when winter is around the corner. Not only do long boots make a grand fashion statement but also counter the cold. What could be a possible outfit option in this combination? Think of a sweater dress in a pastel shade that ends just at your knees. Pair this with long cowboy boots in deep tan. Now throw a shrug or a dark brown jacket over your dress and there you go! Stock up on nude or woollen printed tights with your outfit ideas app. This way you will be ready to welcome the change in weather in style.

Wear your cowboy boots with a sweater dress with this outfit by Chicisimo fashion planner app

With animal prints

You would be surprised how well animal prints and cowboy boots fit in together. The jazz and oomph of an animal print outfit can be sobered a bit with plain black or brown boots.

On the other hand, as suggested often by outfit planner apps, your boots can have prints as well. Both ways, you are sure to grab eyeballs with your looks. Animal prints have an allure and attraction of their own. They lend an aura and element of style to any outfit. When paired with western boots, the final effect is indeed eye-catching. A point to note here is that because of their inherent nature, you must try to tone down with pairing right. What that means is that if your boots are in animal prints; keep the leggings or jeans simple. This way they stand out. If the dress or coat is animal print, go easy on the boots.

Wear your cowboy boots with a animal print skirts with this outfit by Chicisimo fashion planner app

With jackets or parkas

Any kind of jacket or parka tends to bulk up the look. Then again, one cannot do without those when the weather turns. Pairing your winter jackets or heavy sweaters with jeans finished with boots or booties looks very stylish and in. You can get experimental and bold in your choices as well. Wearing woollen tights with a woollen jacket and then choosing cowboy boots to finish the look is a good option. These also help counter the bulk that heavy woollen clothing brings.

Wear your cowboy boots with a leather jacket with this outfit by Chicisimo fashion planner app

Surely this comprehensive write-up will help your ‘how to wear your cowboy boots’ conundrum! Make sure you consult an outfit ideas app like Chicisimo for further suggestions. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.). This will help you perfect your look!

10 basics for working outfits every woman needs to have in her wardrobe

A woman has many things on her plate most times, least of which is ‘what to wear’. And if she happens to be working at an office, it means work outfits, which in turn means an up-to-date outfit ideas app as ready reference. In addition there is the aspect of ‘looking presentable’. Honestly there is nothing wrong in wanting to look good, is there? It is actually a great morale booster. Does not matter if there is an outfit planner app on her phone or not! Most women have the instinct to home in on 10 basics for working outfits as well.

With YouTube divas and top corporate women setting examples in work wear, there is always guidance. However, it is good to keep consulting an outfit planner app, Chicisimo for example. Because these apps are designed to help you sort out your closet most optimally. In addition they provide inputs on the latest trends on any fashion topic you want to know about. For all of this though, it helps to have in mind the basics of work outfits. That way, you will feel sorted and assured about the week ahead. Work planning can come in once you have the 10 basics for working outfits sorted out. You can also plan keeping in mind the work schedule of your week.

Working women worldwide, here is a list of 10 basics for working outfits that work.

White button down shirt

Come what may, however drastic fashion becomes, this is the ONE constant. Anyone who knows anything about fashion will swear to this – the white shirt. There are infinite ways to wear it at work. And the beauty of this outfit lies in how easily it transforms into casual too. Just reach out to your own outfit ideas app. The moment you pair your white shirt with denims, leave the first couple of buttons undone, and don a colourful thread-work jacket, you are ready to party! Can you think of any other piece of clothing as versatile as this? No wonder it will top the charts every time an outfits list is ever made.

A white shirt is a basic for working outfits by Chicisimo fashion planner app

Pencil skirt

This too is quite a fashion classic that has stood the test of time. Styles have varied slightly over time but the concept remains. The formal look while having things proper and covered is achieved here. And simultaneously it shows off the curves beautifully. A small slit at the back helps in mobility and ease of movement. The operative word here is ‘small’, it is a formal outfit we are talking about here.

A pencil skirt is a basic for working outfits by Chicisimo fashion planner app

Classic blazer

Always keep a black/navy blue blazer in your closet. Even a deep maroon/brown serves the working outfit purpose. And ensure yours is a well-cut one. Because a blazer is a must as any outfit planner app will show. Include one in your collection pronto to jack up your work styling. Whether you put it on fully or casually throw it upon your shoulders, everything works. Really.

A classic blazer is a basic for working outfits by Chicisimo fashion planner app

Black trousers

A fashion essential and a classic in its own right is a pair of black trousers. Just like the white shirt, this too has outlived fashion upheavals. There will be choices galore on your outfit ideas app to choose from. And for work outfits, a pair of these is non-negotiable. Because it lends class and style to your look like none other. There is of course the versatility that black brings along in terms of pairing with other colours. You are free to try a range of colour combinations with this.

Black trousers are a basic for working outfits by Chicisimo fashion planner app

Smart bag

One vital office outfit item is the bag. A tote works for an office setting. Not only because of its size but also its solidity. And it is so easy to organize all your things and retrieve them as well. As for how to plan your look around the tote there is always an outfit planner app of choice. Check out your overall look virtually before you begin getting ready.

A tote bag is a basic for working outfits by Chicisimo fashion planner app

A string of pearls

Nothing could be more feminine that a string of pearls. They can accentuate any outfit without being in your face. Keep one handy at all times. And the fact that they look good with any coloured outfit helps as well. From dark shades to pastels, pearls stand out. They add a touch of grace to your look effortlessly.

A basic outfit with striped shirt by Chicisimo fashion planner app

Cardigan

Another essential and a classic too! Because it’s a very versatile piece, and can elevate a simple outfit. It can also tone down a jazzy one. Depends on how one uses it. Choose a look by going through your outfit ideas app and you will know how best to utilize this.

Summer colourful outfit by Chicisimo fashion planner app

Silk blouse

Add gorgeousness in an understated manner to your office outfit with one of these. As it is beautiful and simple but stylish, a silk blouse adds a different aura. Solid colours work best. The automatic choice is black but other solids work great too. In fact, lavenders, beiges and peaches lend themselves to office wear. For example, paired with darker trousers with a blazer thrown over the shoulder looks great.

A basic outfit by Chicisimo fashion planner app

Summer dress

Buy a simple well-cut summer dress to amp up your office look. These are really comfortable and can be easily layered with jackets or cardigans for the colder months. You could check with your outfit planner app to know how best to work these.

Outfit with a floral dress by Chicisimo fashion planner app

Comfortable pumps

Last but definitely not the least, your footwear! You will be on your feet through long hours. Comfortable pumps are a must in your wardrobe. The first choice is black of course! It works with everything. Same goes for nudes as well so it is a good idea to have a pair of those as well.

Comfortable pumps are a basic for working outfits by Chicisimo fashion planner app

Ensure you have an outfit ideas app like Chicisimo on your phone for ready reference. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.). It will be that much easier to sort out your 10 basics for working outfits that way. Have fun dressing for work! And if you still need help, ask your In-Bedroom Fashion Stylist by FashionTasteAPI!

The most iconic outfits of Gossip Girl! Do you agree?

TV series come and go! Some become legendary for their content, others for their style, still others for the impact they make. Gossip Girl was one such series that ran for 6 years ending 2012. It was woven around privileged teens. Naturally every woman remembers it for ‘the most iconic outfits of Gossip Girl’. What else to expect when showcasing teens from Manhattan’s Upper East Side?

Followers of the series have gotten outfit ideas app installed to keep up with the times! Adolescents have consulted their outfit planner app to help how they turn up at events. The most iconic outfits of Gossip Girl have found permanent residence in many a teen wardrobe since airing. They have been a source of inspiration for many young people despairing for ideas!

Most iconic outfits of Gossip Girl - serena and Blair

The series was all about these girls with their own personal styles. While on this, it is always a good idea to take inspiration. For example, an outfit planner app will give you wonderful options. However, add an element of your own to every outfit for the final touch. Finally, it is personalization that makes fashion into style.

After all, having the means doesn’t always guarantee fashion. Nonetheless, it certainly helps keep your fashion quotient up there with an outfit planner app like Chicisimo. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.). It is true that fashion changes at the fall of a leaf, but some outfits endure! And how!! These are the ones that go on to become legends in fashion. So much so, they are points of reference even in an outfit ideas app. If you are one of those who missed out on the series for some reason, or would like a refresher, just read on!

Gossip Girl- The most iconic outfits 

Over the knee boots

Surely one of the outstanding outfits on this series was Serena’s over the knee boots. A trendsetter look of sorts, it surely spawned many new ideas over the years. This look is especially good for winters when you look to be in style as well as stay warm. Search your outfit ideas app to know how best to nail this in winter. A bulky top-heavy look can be very stylishly countered by woollen tights tucked into these boots.

One shoulder dresses

Some of the iconic outfits worn by Serena were one shoulder dresses. Of course this is a style that is not new by any means. It adds a degree of sass to any outfit. The very look says sexy and stylish at the same time. The orange one shoulder maxi outfit that Serena wore in one of the episodes remains etched in people’s minds. Simple yet elegant and with a hint of naughty kittenish sex appeal that is timeless.

Bomber jacket look

There are many ways one can wear the bomber jacket. From straight out functional to super trendy. How you wish to don it remains your choice. Consult an outfit ideas app for new ways of jazzing up the look. Chicisimo is one app that will provide you with multiple choices. Vanessa wore hers with aplomb in one of the episodes on Gossip Girl. She wore it over a sweater dress and fully accessorized – this was the look. Right from huge hoops to layered necklace and chunky bangles, the bomber jacket had never been worn so boldly before.

Most iconic outfits of Gossip Girl - Vanessa Abrams

Fishnet stockings

Jenny totally owned the look in her fishnet stockings, setting the fashion markets on fire. These are still relevant in the fashion world to this day. Learn to pair it with killer shorts, top it off with a loose jacket left open at the front. Jenny had nailed the look with a touch of feminine charm in her layered neckpiece. Worn with high heels or boots, fishnet stockings can really add oomph to an outfit. Check your favourite outfit planner app for newest ideas on this concept.

Slip dress

Who can forget Blair’s iconic slip dress in the Gossip Girl series? While the original slip dress was really a slip and not meant to show, it did! And it created a sensation! This led to a deliberately designed stunning red slip dress with lace detailing up front. That a slip can become a dress was quite a revolutionary fashion idea. So much so it became a trendsetter in its own right. Paired with matching accessories and net stockings, the whole look spelt svelte grace and sensuality for Blair. Check out your own look today on your outfit planner app. Slips are delicate and flowy and will accentuate curves well.

Most iconic outfits of Gossip Girl - Blair Waldorf

Neck scarf

This is an accessory that will never ‘not be needed’. Totally versatile and harbouring potentially a multitude of options, the scarf remains a favourite. Is it any wonder that Serena rocked the look with her scarf and top outfit topped with a tan jacket? Any outfit planner app worth their hits will vouch for this piece of fabric and ways to use them. You need only to look at Serena’s overall look in the neck scarf. It lifts her look to an entirely different level. Everyone can own the scarf look actually. It is one of the simplest fashion accessories one could own in multiples.

Sheer gown

The list of Gossip Girl outfits is incomplete without a mention of Jenny and her sheer black gown. Many celebrities and fashion divas still go the sheer way when they wish to make a bold statement. A black gown with sheer and sequins, it was an outfit of dreams. What you can do is go to your own outfit ideas app and see which sheer dress would look good. Keeping the occasion in mind is very important. Normally sheer is paired with some bling too, making the entire outfit a bit too loud at times. Not everyone can pull off the sheer look though.

This article on some of the most iconic outfits of Gossip Girl would surely jog happy memories in most readers. How do you relate to these? What would be your take on a more recent version of some ideas listed above?

What is Omnichannel personalization? Increasing shopper conversion

Omnichannel personalization is the practice of increasing shopping conversion, by showing each shopper the products that she is more likely to buy.

Taste Profiles to understand the shopper

Omnichannel personalization solutions build a Taste Profile of each shopper, by registering her interactions in all of the brand channels: web, app, physical store, voice interfaces, and more.

The Taste Profile of each shopper is what Spotify, Netflix or Pinterest build to understand each shopper. In the case of fashion, the Fashion Taste API works with fashion retailers and builds the taste profile of each of shopper.

Omnichannel personalization and Taste Graphs

A Taste Graph is a unique omnichannel personalization engine for fashion retail.

It contains the intelligence generated by shoppers when they interact with a retailer, with its product and through any of its channels.

While Pinterest built its Taste Graph to power its internal personalization, the Fashion Taste API works with fashion retailers to build their own Fashion Taste Graph, retain the shoppers intelligence, and build their unique moat.

Omnichannel Personalization in Fashion Retail

Omnichannel personalization solutions in fashion ecommerce

The Fashion Taste API has described 5 Examples & Videos of Customers Interacting with Omnichannel personalization solutions. They range from Digital Closets, to In-Bedroom Fashion Stylists, or to any type of personalized recommendations of products and clothes.

Further details on understanding the shopper

The Taste Profile of a fashion shopper summarizes her taste and the drivers behind her purchases. By having the clean and structured data of the shopper, an omnichannel personalization solution shows the shopper the clothes and products she is more likely to buy, in that specific moment.

Taste Profiles of fashion shoppers include the summary of 5 drivers: what products the shopper tends to like; what occasion she dresses for; what influences drive her purchases, if any; what brands she has in her closet (which can be captured with digital closets); and finally, wether the shopper is likely to buy trends or not.

The 4 Best Omnichannel Personalization examples in Retail

Watch the 4 best examples of Omnichannel Personalization examples in Retail in fashion retail. Each of these Omnichannel Personalization examples is a real example, and have been built on top of the taste profiles of shoppers. As a result, the experience is personalized to each of them.

1. In-Bedroom Fashion Stylish to WOW shoppers – The first of the Omnichannel Personalization examples

This is the first of our Omnichannel Personalization examples and it brings your catalogue to your shoppers bedroom. First you collect the clothes in your shoppers closet (see the smart virtual closet technology to build virtual closets).

Once you have the closet of your shoppers, then jump into her bedroom is a natural step. We’ve built a voice controlled automated fashion stylist, that will help your customers with their daily outfits. We can program the stylist to display your collection, so she can browse your catalogue while deciding what to wear. This devices will introduce your retail in your customer bedroom. We believe it is the Future of Fashion Retail and ecommerce. If you want to learn about how to grow an Amazon Alexa Skill, please read The Guide to Alexa SEO.

2. In-Store Outfit Recommender. 2nd of the 4 Best Omnichannel Personalization examples in Retail

The second of the 4 Omnichannel Personalization examples in Retail.

The omnichannel experience can reach also your store. Your customer can scan a QR code, and automatically receive ideas to combine the items is planning to buy. And also ideas in real time to create complete looks with garments in your store.

All these ideas, once you have captured the interest of your client in a product, can be sent to your client via notification or newsletter to encourage new purchases and foster ecommerce sales. 

3. Smart Fitting Room with Clothes and Outfit recommender

The third of the 4 Examples of Omnichannel Personalization is the Smart Fitting Room. You can read about it in the former link.

The omnichannel personalization technology has been provided by the Fashion Taste API, and their fashion taste graph. You can see below how customers are interacting with smart screens, smart virtual closets and automated personal fashion stylists.

4. Digital closets. 4th of the 4 Best Examples of Omnichannel ecommerce Personalization in Fashion Retail

The forth of the 4 Examples of Omnichannel Personalization is Digital Closets.

Owning the closet of your client, you’ll be able to offer a memorable service that will also increase the effectiveness of any personalized omnichannel ecommerce recommendation. You won’t recommend what she already owns, but what she needs and likes. You’ll behave as a smart personal shopper in her pocket.

The Fashion Taste API digital closet includes a simple and non-friction system to capture the closet of your client. Her closet it’s a great source of information about her taste, her style, the brands she likes, and more.

Examples of Omnichannel Personalization

Our personalization taste graph will combine her clothes, creating outfits as a personal stylist would do. And using the same internal process, they will also create outfits for her with the clothes of your catalog. They will solve her typical question “How could a wear this garment?” before she left your store. She will be more confident with her purchase, and the return possibilities will be totally  reduced

From the video it’s easy to extract that you could also offered combinations to your customer, completed with clothes in your shoppable catalog. Anytime and anywhere. You can read about the 3 Services based on digital closets to make the most out of shoppers wardrobes and fashion retail omnichannel.

Let’s finish with an outfit recommender that could be used in your fitting rooms or in ‘Personal stylist spots’ in your shop.

Those are only examples of what you can do understanding your customer, her needs and her closet.

Today we’ve talked about 4 personalized omnichannel examples that will impact in your final customer, creating a useful and memorable experience she won’t forget. All of them are based on the understanding of your customer taste, her needs, her closet and the behavior of similar customers. With all this information captured, you’ll be able offer a personal shopper assistant for each customer. Not only in-store, also at home or whenever she is.

And why a personal shopper experience will have impact in your company? The clear impact points will be:

  • Retention and  fidelity of your customer
  • Decrease of returns, as your client will be more confident with her purchases

Digital Closets: 3 Services to make the most out of shoppers wardrobes and fashion retail omnichannel!

Digital Closets allow your shoppers to digitally store all their physical clothes, regardless of where and when they bought them, for a great omnichannel personalized retail experience.

The Fashion Taste API has built the omnichannel retail personalization technology to offer smart wardrobes to shoppers, and build a number of services on top of those Digital Closets.

  1. Offer outfit advice to shoppers on how to wear their existing clothes;
  2. Help shop for new clothes that match their existing needs;
  3. Help shoppers plan outfits.

The FashionTaste API omnichannel retail digital closet includes a simple and non-friction system to capture the closet of shoppers.

The Fashion Taste API algorithms mix and match the clothes of the shopper by using the intelligence generated in its Taste Graph, and filtering by the taste of the shopper, as previously defined by the Taste Profile created of her.

What is Omnichannel Personalization?

A Taste Graph is the tool to understand the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases. A Taste Profile summarizes the taste of an individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.

You can see a version of this digital closet technology by installing the Chicisimo iOS app.

The video above shows how a shopper is using her digital closet in an iPhone app, and how she is selecting one of her clothes. After doing that selection, the smart wardrobe offers her three services:

  • First, she sees the other clothes, so she can choose a second garment to obtain the results that we describe below;
  • Second, she sees complete outfits or ensambles with the first -or the two first- garment she’s selected, and the rest of the clothes in her closet;
  • Third, the digital closet shows how other women are wearing clothes similar to the one in her selection.
Digital closet

The technology to build this has been developed by the Fashion Taste API:

How to wear Grunge Style: fashion tips

First things first, Grunge Style is back- in all its glory, in all its facets! To use the modern language, it is trending, it is in, it is now! In fact, the glorious return of Grunge Style is testimony to the cyclical nature of fashion. Anything that has ever been in fashion once will come back. But maybe in a more refined way, maybe in parts or wholly… And in the span of a lifetime, one is sure to encounter this. Then, this begs the question how to wear the grunge style?

After all if something is in, any outfit planner app or closet app will reflect it. As will fashion magazines and YouTube fashion divas. Like already stated fashion trends keep making re-appearances. How you ace it depends on your innate sense of style.

Outfit wearing grunge style by Chicisimo fashion planner app

Following fashion icons is a sure way of getting helpful suggestions. You may then consult your outfit planner app and decide upon the final look. One of the trending apps in this regard is definitely Chicisimo. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.). It is contemporary and updated on the latest fashion trends going on.

How to wear the grunge style?

Since the grunge style is again trendy, here is a look at some details about it.

First and foremost, what is the grunge style? ‘Grunge fashion is characterized by durable and timeless thrift-store clothing, often worn in a loose, androgynous manner to de-emphasize the silhouette. The style was popularized by music artists Kurt Cobain, and Pearl Jam.’ This is how Wikipedia defines grunge fashion.

This is 2019, and grunge is back with a vengeance. How does the fashion style measure up in these times? There is pastel grunge, retro grunge, indie grunge, soft grunge, hardcore grunge, and what not! What is your outfit planner app saying about it? Here are some tips on how to wear the grunge style:

Basic outfit wearing grunge style by Chicisimo fashion planner app

Grunge is fashion rebellion

This is the defining basis of grunge fashion. It is ‘anti-fashion’. This is what grunge started out as. Understandably this means bucking the ongoing fashion trend to make your statement. This does not at all mean you have to overhaul your entire wardrobe. Get your outfit planner app to display everything you own at the click of a button. Virtual fashion apps score big in this respect. In fact this is the mainstay of their increasing appeal. You get to virtually ‘see’ all you have at the touch of a button. This will help you pick and finalice an outfit more easily. Furthermore you get to check out your look virtually too.

Print skirt outfit wearing grunge style by Chicisimo fashion planner app

More about attitude

Grunge fashion is more about attitude than anything else. Rest assured you have items galore. The point is to use them wisely to create the effect. Indie grunge is a specific style that is cool for concerts and the like. Bulky jackets and loose tees paired with cut off denims are a good example. In fact it would be a good idea to organize your things using a closet app. This will help you sort out all such items under a grunge label. Adding cool leather and metal bands as accessories furthers the grunge quotient like no other.

Outfit wearing grunge style  with shorts by Chicisimo fashion planner app

Less about perfection

As stated earlier, grunge began as anti-fashion. Every stitch, every hem, need not scream perfection. In fact, quite the contrary. The lesser well it fits, the bulkier, the more imperfect, the better suited to grunge it all is. Mom tees and boyfriend jeans are terms that are directly to do with grunge. Big bulky clothes that are obviously not your size, torn, ripped, embellished- these are grunge by-words.

Outfit wearing grunge style  with mini shorts by Chicisimo fashion planner app

Go ripped

Is it a wonder that everyone is ripping up their jeans? Not literally although, some are doing that too. Essentially people are going for a ripped jeans look more and more today. And the rip need not be in your lowers. Jackets, big and bulky but ripped at the shoulder perhaps, have such a cool appeal. Your virtual fashion guide, your closet app is the ideal way to go about when looking to nail the look. An app like Chicisimo will also provide you will suggestions on where exactly to find such things. In addition you have previews of what celebrities are wearing these days.

Outfit wearing grunge style with black jeans by Chicisimo fashion planner app

Grunge style accessories

There are lots of accessories that scream grunge when paired with the right clothes. Beret caps, dark make up, almost Gothic, lots of metal and funky jewellery, floral prints and retro outfits help complete the look. For the best description, go to your outfit planner app and find cool new ways to go grunge with a vengeance. Metal frame sunglasses, cool backpacks in leather or canvas, key rings used in belt holders, the works. The thing with grunge is that there is no rule, and that is essentially the rule. Picking up things at random if they appeal to your sense of liberation and expression is the way to go. Surprisingly you will find much of it in some part of your closet to pile onto the look.

Girl wearing a maxi jacket by Chicisimo fashion planner app

Go bulky in footwear for grunge style

Footwear is an essential part of the complete grunge look. What kind of footwear goes by the grunge label? This is something one needs to take a close look at. Go through your own closet app to check what you own already. And if that matches the idea of grunge or not. One needs bulky, big and flat footwear. If you do not own a pair, invest in one now. Of course sandals, gumboots and Converses are very much a part. Who knows there might really be no need to refurbish your collection yet?

All black outfit with Chicisimo outfit planner app

The defining word in any kind of fashion is ultimately your own style. Through all of this, you will surely find a distinct impression of what you make of the latest grunge concept.

This article will give you a comprehensive idea about how to wear the grunge style. Pair it up with celebrity watching to give you contemporary ideas. In addition there is always your very own closet app, Chicisimo, designed exclusively for this purpose. Own the grunge look today!

7 tips for dressing in winter without losing your style

Are you one of those who do not look forward to winter owing to style compromise? You think your outfits will get buried under heaps of wraps? With top 7 tips for dressing in winter listed below, you can bid that notion goodbye. Of course any good outfit planner app will have ample tips as well. Incorporating them into your style quotient will ensure you stay fashionable through winter.

Winter dressing can be so much fun actually. And surely you will have enough ammunition in your closet to help you out. Just make sure your closet app is updated for this purpose. Of course if you have been using one, you will have your belongings sorted already. In fact Chicisimo is one of the popular apps that does all of this with ease for its users. You can download Chicisimo  here for IOS and here for Android (if you need information on how to start with the Chicisimo fashion app, please check this previous post.).

7 tips for dressing in winter

Invest in coats and parkas

Of course this is stating the obvious. But then that is how it is, right? Winters mean braving the chill. Which in turn means coats and parkas. There is no need to be disillusioned though. Coats come in such a variety of material, colour, cuts and designs that they are style statements by themselves. The thing to know is which to pick. This is where you must use a closet app. These apps are built around keeping their users updated on the latest trends. Fashion is so transient; it is sometimes difficult to gauge what is in. Investing in a good coat is a decision you will cheer lifelong.

A winter outfit with long coat and ripped jeans by Chicisimo outfit planner app

Scarf up the glamour factor

Be it summer or winter or spring, a scarf is kind of eternal. Only the material changes through seasons. Wool scarves are a must in winter, not only to protect you but also announce your fashion consciousness. And then there are multiple ways of draping a scarf. Check with your favourite outfit planner app on this. Wools and tweeds are materials often used for winter scarves. There is always the infinity scarf of course. With multiple ways of tying and wrapping a scarf, your options are infinite really. Explore them all and make the best of winter.

A cozy winter outfit by Chicisimo outfit planner app

Go for cinched outfits

Going through a closet app will reveal one common fashion trend for winter wear. This is the cinched look. Whether it is maxi dresses, knitted dresses, utility dresses or coats themselves, cinched options are very common. This look takes care of the bulkiness often associated with winter wear. Most winter wear is heavy and gives the impression of bulk. The moment you cinch at the waist, you are providing extra definition to your look. Definitely utilise the virtual view offered by an outfit planner app to get an idea how this works for you.

A trendy winter outfit by Chicisimo outfit planner app

Work those boots

Invest in boots after checking with your closet app. What is winter without them anyway? Different kinds of winter boots are a must in any fashionista’s arsenal. The length and colour as well as trimming (faux fur in case of winter) makes all the difference to any outfit. A stylish pair of boots can transform a plain outfit into a thing of beauty. As an extension of this idea, shorter length boots or booties with faux fur trimmings look wonderful too. These accentuate your look with the very long coats that are currently ruling the fashion charts. Since winters make the wearer top heavy with layering, it is a good idea to go for slim pants. These accommodate long boots much better too, while giving the whole outfit the much needed balance.

Wearing boots is one of the tips for dressing in winter without losing your style

Layer it up for look and utility

One of the best winter dressing advices is to layer. Layer it up is what everyone says. While science has proven that layering helps trap heat, for you ladies it is the art that matters more, right? The idea of layering means you can now show off your best garments in style. Beginning with a polo neck, one can go in for a deep V neck colourful sweater followed by a front open jacket and top it all with a stylish long coat. The advantage of layering is you have the option of leaving the front of your coat open. This will only accentuate the look and add to the oomph. Check out any outfit planner app for best suggestions on layering.

Wearing with layers is one of the tips for dressing in winter without losing your style

Woollen skirt suits

Skirt suits are a great way to stay stylish in winter. Instead of being in wool pant suits all the time at work, try these. You can look for styling tips on your closet app as well. Woollen skirt suits look very smart when paired with long boots. They serve the purpose in winter very well. In fact you can make them regular office wear. Ease of movement along with style makes this a great option for winter. In view of this, add some of these to your wardrobe.

Wearing woollen skirts is one of the tips for dressing in winter without losing your style

Cap it in style

Last of 7 tips for dressing in winter and definitely the most defining is headgear. Not only does one need to protect the head from the biting cold but look stylish as well. It is a must that you stock up on different kinds of winter headgear for the upcoming freeze. Go through your wardrobe now using your closet app. Beanies are everlasting in their popularity. This is a style that never seems to fade out. Wool beanies, slouched or otherwise, also add a ‘cute’ factor to your outfit. In addition stock up on pompom hats and fur caps too. The trapper hat is a must in your collection for style and substance.

Using caps is one of the tips for dressing in winter without losing your style

At the end of all of this, it is your vision and confidence that will carry the day for you. Surely these 7 tips for dressing in winter will have helped you eagerly await winter. Consult Chicisimo, an outfit planner app to come up with striking new outfits this year. Let the mercury dip all it wants ladies. It is your time to heat up things in style. And if that’t not enough try the Product and Outfit Recommendations by FashionTasteAPI!